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7 Reasons Why You Should Not Invest in Gold. The Fifth is Particularly Convincing

Recently, numerous articles have appeared in the media discussing the supposedly great advantages of investing in gold. However, the drawbacks are almost never mentioned. To make the right investment decision, it is good to be familiar with all its aspects. Therefore, we decided to explore this topic, and here are the results. Here are seven reasons why you should not even think about this type of investment.

1. You Never Know When the Price of Gold Might Surprise You

The price of gold generally rises slowly and boringly. And that poses a problem for investors seeking excitement and action. A large number of investors love quick and sudden changes, such as changes in the stock prices of the Swiss bank Credit Suisse or the American bank Lehman Brothers. (Interestingly, of the five largest bankruptcies in the history of the United States, four relate to banks. But let’s get back to the topic.) Indeed, gold has experienced sudden price jumps here and there throughout history. This usually occurred during major wars or economic crises when investors fear for their assets. At such times, investors are surprised by everything happening around them, including the price of gold. If you want to avoid surprises, do not invest in gold.

2. By Buying Gold, You Are Taking from the Mouths of State Budget Users

It is known that the most valuable human activities are financed from the state budget: schools, kindergartens, healthcare, culture, political parties… However, investing in investment gold does not contribute to these activities, as no tax is paid on the purchase of gold. Until Croatia joined the European Union, this was not the case. In Croatia, the highest tax on gold purchases in the world was once paid, at as much as 60 percent. This way, teachers, doctors, and parliamentary representatives always received their deserved share of the pie. Unfortunately, the decadent European Union forced Croatia to lower this tax to zero percent, claiming it is some kind of European legal acquisition. This percentage is lower than the tax on medicines, baby diapers, and baby food. Therefore, socially aware and socially sensitive individuals should avoid investing in gold.

3. Investing in Gold is Too Discreet

By purchasing real estate, you can publicly display your power, prestige, and financial strength. Real estate is visible to anyone passing by. The same applies to investing in stocks. If you are, for example, a shareholder in the company Rimac Automobili, everyone will talk about you, and some may even admire you. With gold, the situation is different. Gold is bought discreetly, and little is known about this asset. It is easy to hide, even from a justifiably resentful spouse who wants to secure their share of the property in a divorce for all the suffering you have caused them in life. Or from state authorities that rightly and legally accuse you of embezzling from your own company. There is no form of personal asset protection that is more discreet than investing in physical gold bars or coins. For this reason, it should be avoided.

4. How Will I Know I Am Buying Gold and Not a Pig in a Poke?

In the Croatian market, only investment products made of gold are offered from mints such as the Swiss Valcambi with a tradition of half a century. Or the Austrian mint Münze Österreich with a multi-century tradition. Or the German mint Argor-Heraeus, which has been continuously operating for almost two hundred years. These are companies that supply their customers with investment gold bars and coins whose quality is under constant question. And for this reason, numerous independent state and private institutions in Switzerland, Austria, and Germany constantly monitor their operations. So far, no one has been caught with their hand in the cookie jar, but one should always be cautious. And the most cautious investor is the one who does not buy gold because they want to be sure they are not buying a pig in a poke.

5. Gold Investors Are as Old as the Holy Scriptures

Everything modern is good. And everything old is bad. The first examples of investing in gold can be found in the holy scriptures. The Bible contains nearly two hundred references mentioning the yellow noble metal. They often speak of the efforts of ancient peoples to place their trust in gold. These are the first investors in precious metals. Even the Savior himself, after the visit of the three wise men, became an investor in gold as a boy along with investing in the perfume industry. Of course, all these stories from religious history are now outdated and should not be heeded.

6. No One in Croatia Invests in Gold

The number of domestic investors in gold is still small. Estimates suggest that the amount of investment in gold per capita in Slovenia is two to four times greater than in Croatia, and in Germany between four and even ten times. The total amount of money that domestic investors invested in the purchase of investment gold in 2023 is approximately equal to the money invested in stocks, funds, or bonds in less than two weeks. It is clear that investors do not like gold. It is likely to remain that way, as we cannot expect our citizens to invest in something that Slovenians or Germans invest in.

7. The Oldest, Largest, and Most Respected Company for Trading Investment Gold in Croatia Almost Never Advertises in the Media

Have you heard of the company Tetragram projekt and its brand Plemenit.hr? Probably not. There are good reasons for that. Although it is the oldest and most respected company for trading investment gold, it advertises little in the media. They claim that aggressive advertising is unnecessary because they are still far the largest company in their industry. They rank 182nd among the thousand largest companies in Croatia by revenue and have advanced nearly a hundred places compared to the previous year. It seems they do not believe in the business they are engaged in. We would not be surprised if they start dealing in scrap metal next year.

If you are still not convinced, visit www.plemenit.hr and discover additional reasons against investing in gold.

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