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Istria – the perfect destination for footballers’ training

Istria is known for its natural beauty, culture, and gastronomy, but, like the rest of Croatia, also for its passion for football. The region hosts numerous football events that attract professionals and amateurs, as well as famous guests from the world of football. We bring you interesting facts that connect Istria and football: how Istria became a favorite destination for winter training of footballers, what the Bayern legends did at the Legends Workshop in collaboration with Paulaner in Rovinj and Umag, and how the cooperation between the Istria County Tourist Board and Bayern is developing.

Winter training of footballers in Rovinj

Rovinj is an established base for the Croatian Football Federation, the umbrella organization of Croatian football. The Croatian Football Federation has been organizing the training camp for the Croatian national football team in Rovinj for many years, where the Vatreni prepare for major competitions. In addition, Rovinj is a favorite destination for winter training for many other football teams from Croatia and abroad.

From January 1 to April 20, 2023, as many as 95 football teams from 7 European countries (Croatia, Slovenia, Austria, Germany, Switzerland, Bosnia and Herzegovina, Hungary) were in winter training in Rovinj, including our top league teams NK Dinamo Zagreb, NK Osijek, NK Šibenik, and NK Lokomotiva Zagreb. There was an increase of 13% in the number of overnight stays and 8% in revenue from accommodation for football teams compared to 2022.

Rovinj offers top-notch football infrastructure and services for footballers. A total of 6 football fields with accompanying facilities are available, two of which carry the special international designation “FIFA Recommended.” For playing friendly or competitive matches in front of an audience, there is a field with stands that accommodate 1,300 spectators. Football teams can choose from various accommodation and meal packages at Maistra Hospitality Group hotels, which offer all the necessary facilities for recovery and relaxation after training.

The quality of services provided to football clubs by Maistra is at the highest level. Footballers can enjoy comfortable accommodation with views of the sea or park, special menus tailored to their needs, wellness and spa centers with pools and saunas, fitness centers with modern equipment, and various sports and entertainment facilities.

Paulaner Legends Workshop in Rovinj

One of the interesting events taking place these days in Rovinj is the Paulaner FCBM Legends Workshop. This working meeting brought together the leadership of the Bavarian giant of world renown, FC Bayern München, and its sponsors, among which Paulaner stands out as the main partner of FCBM Legends. FCBM Legends is a special team made up of former Bayern players who have left a deep mark in the history of the club and football in general.

At the workshop, we had the opportunity to host three famous Bayern legends: Brazilian Giovane Elber, the best foreign scorer in Bundesliga history, Peruvian Claudio Pizarro, one of the best strikers in the club’s history, and German Raimond Aumann, a former top goalkeeper and World Cup winner in 1990. Their presence in Rovinj was a great honor and an opportunity for destination promotion.

The workshop was held at two locations, in Rovinj and Umag, where participants had the opportunity to experience Istria through numerous experiences, enjoy exclusive accommodation and regional gastronomy, as well as try their hand at golf. All of this leaves strong impressions that allow Istria to further profile itself in this exclusive market niche.

Cooperation between the Istria County Tourist Board and Bayern

The Istria County Tourist Board continues its important strategic partnership with Bayern München this year. This perfect example of co-branding between Istria County and one of the most famous football clubs in the world began in 2018, and since then Istria has been utilizing the significant communication and promotional opportunities that this partnership offers.

The strength of Bayern’s promotional and communication reach is evidenced by the fact that they have over 360,000 fan clubs worldwide, and more than 126 million followers on all social media, including 57 million on Facebook, 34 million on Instagram, and 6 million on YouTube. In Germany alone, Bayern has over 9.2 million fans on various social media.

Such strategic partnerships are one of the more significant and innovative forms of promotion that the Istria County Tourist Board utilizes, and they are proud and satisfied during their collaboration with this world-renowned strategic partner, confident that it will contribute immensely to the promotion of all parts of Istria.

For both professional footballers and fans of the sport, Istria offers everything needed for a pleasant and active holiday. Quality pitches, top-notch service, beautiful nature, and rich cultural heritage make Istria a premier destination that connects football and tourism. For more information about the football-related offer, visit the link.

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