At the second ceremonial Assembly, held on June 6, 2023, at Hotel Zonar in Zagreb, the global ambassador of the digital market in Croatia, IAB Croatia, presented the results of its work during the first year and a half of operation, among which an interesting fact is that in the last six months, 18 new members joined the community, achieving a growth of 23%. Companies that stand out for their expertise and specialization in digital – from financial services, digital marketing, artificial intelligence, market research, and other digital specializations – that have joined the select company of IAB Croatia also include: Atlantic Group, Bold Group, Enterwell, Erste Bank, Experience TEN, KG Media, Kontra Digital, IMC Agency, Lloyds Digital, Mastercard, Mindsmiths, Presscut, Promosapiens, RED Agency, Sofascore, Office for Ideas, Valicon, Webpower Adria.
As the ambassador of the interactive marketing industry in Croatia, IAB Croatia, along with its member companies, ensures the stability and development of the profession and sets high standards in the industry by educating the market and insisting on the highest standards and knowledge. This has also been demonstrated by the latest projects of this community, such as the assessment of investments in online media in Croatia and Europe, the issuance of documents such as the latest guidelines that for the first time defined Digital-Out-of-Home advertising in Croatia, the promotion of high standards and the best digital projects in the country, and work on improving challenging segments such as internet privacy or attention, among many others.
Members of IAB Croatia can be experts in the digital sphere, regardless of whether they come from the ranks of advertisers, market communication agencies, media houses, ad-tech companies, publishers, researchers – as long as they are interested in the advancement and development of the digital industry.
In addition to joining this increasingly developed network of experts, among whose projects are, for example, the recently held Communication Days, the e-Dilemma columns, as well as the socially responsible project DIGICEDA – The Alphabet of Digital Literacy and Employability, IAB emphasizes that members regularly increase their knowledge capital through specialized education, gain first access to special analyses, data, and statistics on market trends both domestically and internationally, engage in (self)regulation of the digital market, and as part of this increasingly desirable community of digital professionals achieve greater visibility.
