IDC Analytics Firm Declares Infobip a Leader in the CPaaS Services Market

The renowned analytics firm IDC has declared Infobip a global leader in providing services in the CPaaS (Communications Platform-as-a-Service) segment for the second time.

IDC recommends that companies consider engaging Infobip in situations where ‘global presence and regional support are key prerequisites’. Infobip’s comprehensive portfolio meets telecommunications as well as other business needs, from services aimed at operators to CPaaS and highly customized SaaS services and support, according to the company’s statement.

– Infobip has established a global presence and excellent capabilities in the CPaaS market thanks to its rich portfolio of products and services aimed at companies, as well as an exceptionally reliable offering – which is critically needed for network operators providing global messaging services. Infobip has a unique breadth, depth, and modularity of its communication platform. As a result of these strengths and in comparison to many competitors, Infobip is financially solid and has grown rapidly over the past two years – highlighted Courtney Munroe, Vice President of IDC responsible for research.

Infobip has further strengthened its position as a leader in the CPaaS market this year, which is also evident from IDC’s MarketScape report, explained Adrian Benić, Infobip’s Executive Board Member for Products.

– A real and tangible result of our efforts to strengthen our position in the mentioned market is the official presentation of our latest CPaaS X solution in May this year at Infobip’s international developer conference Shift Miami. CPaaS X, as an example of innovation, greatly facilitates platforms to implement and coordinate multiple communication channels, allowing thousands of their clients to send messages to their customers with minimal programming and operational workload – said Benić.

By the way, CPaaS (Communications Platform-as-a-Service) is a cloud platform that enables companies to integrate customized communication capabilities such as voice content, video content, and messaging into applications, business processes, and services using APIs.

Thanks to CPaaS, companies can easily expand the capabilities of their applications without additional backend infrastructure. Infobip possesses a global presence, as well as enormous capabilities in the CPaaS market, a rich portfolio of products and services aimed at companies, and a reliable service offering, which is a prerequisite for numerous network operators that provide global messaging services, the company explained.