In every member state of the European Union, men are better paid than women. The disheartening average percentage is 13 percent, while in Croatia it is around 11 percent. A new European directive aims to tackle this problem. Companies listed on the stock exchange will have to apply quotas for the underrepresented gender in certain leadership positions, and states will have to publish a list of such companies on an annual basis.
European employers will have to publicly communicate the salary structure within three years at the latest, starting from the job advertisement itself. If women were given equal opportunities, the GDP in the EU could increase by up to 3.15 trillion euros by 2050, according to estimates from the European Institute for Gender Equality.
Are employers ready for change, what is the situation in our companies, and what goals have they set for themselves – these were the topics of the round table ‘Gender Equality and ESG Principles in Management and Decision-Making Processes’, held today in Rome. The round table was organized by Eurochambres Women Network, which operates within the European Association of Chambers, with the support of the Croatian Chamber of Economy and the Italian Union of Chambers of Commerce (Unioncamere).
– Gender equality and equal pay are values that strengthen and improve both companies and society. We should also view the quotas of the new Directive as a means of raising cultural standards. Women make up half of the EU population, more than half of the highly educated residents, yet they earn 13 percent less and only 8 percent are at the helm of the largest European companies – stated Marina Rožić, Secretary General of the Croatian Chamber of Economy and President of the Eurochambres Women Network, which added a provision for greater representation of women to its statute last year.
Rožić, along with interlocutors from Croatia and Italy, raised the question of whether good employer branding is sufficient given the quite demanding ESG principles, as noted in the HGK statement.
– There is an increasing number of organizations promoting their employer branding activities. There is also a growing number of those who understand that these activities do not stop at marketing, but that each such activity should be connected to the company’s purpose and the way their employees understand how and what they do in their organizations – emphasized Rožić.
