Since they start from recognizing fundamental values and the importance of building everything else on that foundation, the books ‘Less is More’ by Leo Babauta and ‘Let My People Go Surfing’ by Yvon Chouinard have had the greatest impact on Zoran Kordić, the manager and co-founder of the Green Energy Cooperative. In this context, ‘Less is More’, in Kordić’s opinion, is an ode to the simplicity of living that is incredibly demonstrable, which is why he constantly returns to it and draws small wisdoms from it. ‘Let My People Go Surfing’ speaks about what is truly important in business and how a healthy culture can be achieved within the team you work with.
What is the essence
As someone who leads an organization based on social impact, Kordić found it incredibly refreshing to apply some lessons and observe the effects. It left a deep impression on him.
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— – It strongly influenced us to recognize what our fundamental values are in business and on what we will build trust. This is crucial in business. I mostly apply these insights in my work, but not only in it. I see ‘Less is More’ as a kind of small guide to living, similar to what the Roman Stoics wrote thousands of years before us. On the other hand, ‘Let My People Go Surfing’ delivers a strong message to always be connected in spirit and passion with what you do, but also to always be ready for the possibility of signing off today and going surfing. I truly love to practice this, and I believe that such occasional escapes are crucial for a clear and clean mind that will be successful in business. Allowing yourself to do this, and then everyone around you, may be difficult at first, but in the long run, it is very inspiring and refreshing – Kordić is convinced.
