This year’s edition of the prestigious marketing festival Dani komunikacija concluded with the awarding of prizes for the most effective projects in the past year, Effie Awards Croatia. On the main stage in Rovinj, awards were presented to agencies and advertisers for excellent market communication based on criteria of creativity, strategy, and achieved market results.
The best among them, the Grand Prix winner and holder of the gold award Effie Awards Croatia 2023, is the project OŠ I EFFIE STAVIT U NOS, Jadran Galenski Laboratorij and agency Utorak in collaboration with agency PHD Media.
The silver award was won by the project GUC GUC of client Studenac and agencies Imago Ogilvy, Ascanius Media, Drap, and Rational International in the category of Beverages, as well as the project Uplift of client Mastercard Europe, Zagreb branch with the primary agency Val grupa komunikacije along with collaborators Algebra, RTL Hrvatska, Dentsu Croatia, and Ekonomski institut Zagreb in the category of Corporate Reputation and Public Relations.
Awards Ideja X and Balcannes
Bronze awards were given to client Ledo Plus and agency Šanavala and strategic partner Go2Digital for the project Vrijedi ponoviti in the category of Food; as well as Jamnica plus and agencies PINK MOON, STUDIO NEXUS, and Producenti for the project Vrijeme je za godišnji in the category of Beverages; client Raiffeisen bank (Croatia) and agencies McCann Zagreb, Degordian, and Publicis for the project RBA Neovisni in the category of Financial and Insurance Services and Bolton Croatia and agency EssenceMediacom for the project Priča o mirisu kojeg se sjećate. I sjećate.
