Vans and Gucci are the new ‘couple’ in the fashion world that recently launched a collaborative collection in both the real and virtual worlds. Last week, they presented their collaboration in Roblox and invited players to join the treasure hunt.
Players will explore Gucci Town and Vans World, searching for hidden items. Those who find them will receive sneakers or backpacks for their Roblox avatars as a gift.
The designers managed to merge the worlds of Gucci and Vans, with pieces in the collection featuring Gucci’s recognizable symbols and Vans’ patterns like the iconic ‘checkerboard’. Both brands have embraced the virtual universe in hopes of attracting a younger, playful audience eager to dive into their worlds and thereby enhance their revenues.
For Gucci, this collaboration is significantly different from the recent one with Adidas , where they offered pieces to customers with deeper pockets. The collection they prepared with Vans is, as fashion media described, surprisingly affordable with prices ranging between $290 and $380.
