The Communication Days are soon opening their festival doors to creatives, digital experts, communicators, designers, and all lovers of creativity and market communications, gathering several thousand participants in its ninth edition from April 20 to 23 at the Lone Hotel in Rovinj. The official festival schedule has been released, and it is particularly pleasing that participants can once again engage in a whole range of interesting discussions on topics of great importance to the industry, making the festival a great opportunity for the development of creative thinking – but also for discussing them in a series of panels that will critically examine creativity in Croatia and the entire region from multiple perspectives!
L’ART POUR L’ART: ON THE ROLE OF CREATIVITY TODAY
The world is changing before our eyes, and the role of creativity in shaping the future is becoming increasingly important – or perhaps it is not? Is creativity closer to philosophy or the business sector? Does it help us or hinder us? All these questions are crucial for the development of the creative industry, and artist and musician Ana Đurić Konstrakta, creative and bestselling author Aljoša Bagola, and multidisciplinary artist Slaven Lunar Kosanović will offer their answers at the Communication Days in a discussion hosted by visual artist Slavimir Stojanović (Futro Design) titled L’art Por L’art: On the Role of Creativity Today. They will reflect on the roles of creatives in society and business, and will not overlook the ever-relevant topic of the relationship between art and technology.
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CREATIVITY CHALLENGED: ARE WE LIMITED OR LIMITLESS?
Are freedom of expression, political correctness, and the culture of start-up companies that break out of expected work culture boundaries also obstacles to creativity? Or do they actually represent new opportunities that will push us to new limits? [Spark the Conversation] Creativity Challenged: Are We Limited or Limitless? powered by HEP is a conversation that will encourage turning challenges into opportunities – and stimulate creative excellence. The host of the conversation, Nikola Žinić (co-chairman and chief creative officer, Bruketa&Žinić&Grey/Croatia), will be joined by speakers from five countries: Vesna Beganović (founder and partner, Via Media/Bosnia and Herzegovina), Sašo Dimitrievski (partner and board member, Pristop, Slovenia), Nikola Kapraljević (CEO, Infinum/Croatia), Sašo Pešev (executive partner, New Moment Macedonia, Albania and Kosovo/North Macedonia) and Srđan Šaper (CEO, I&F Grupa/Serbia) who will explain that creativity has no and must not have boundaries.
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MEET YOUR NEIGHBOURS
How does creativity breathe in five regional markets? Meet Your Neighbours: The Balkan… Oops, We Mean CEE Markets Snapshot is a series of presentations where participants will be able to familiarize themselves with the latest marketing trends and the impact they have on individual markets. Bosnia and Herzegovina will be represented by Ekrem Dupanović (editor-in-chief, Media Marketing); Croatia by Damir Ciglar (general director, Imago Ogilvy/former president of HURA); North Macedonia by Aleksandra Dilevska (CEO Publicis Groupe Croatia & N. Macedonia, COO Adriatic); Serbia will be represented by Lea Stanković (executive director, Communis); while Slovenia will be represented by Dino Zupančič (board member, SOZ/CEO and partner, Agency 101). These experienced professionals will offer their views on what is good in the market and will point out areas for improvement, thereby providing a comprehensive picture of the regional industry!
