After introducing the hybrid super-SUV XM last year, BMW is launching new models featuring the V8 M-division Twin Power Turbo engine and the fifth generation of electric drive systems. In a marketing campaign called ‘Dare to be You’, they have partnered with the renowned supermodel, Naomi Campbell, who will not only be the face of the campaign but will also design her own super-vehicle.
Her design will be based on the XM design, and she aims to connect the automotive world with her interpretation of fashion and, as BMW claims, ‘break conventions’. Senior Vice President for Customers and Brand BMW, Jens Thiemer, stated in a press release that Naomi Campbell is a woman who unwaveringly paves her own way and is not only a unique supermodel but also a woman of fascinating personality.
– Few people can identify with the slogan ‘Dare to be You’ as strongly as she can – BMW stated.
