Influencer campaign by two Croatian agencies achieved over 10,000 app downloads in 10 days

Even the birds on the branch know that many companies are increasingly finding it worthwhile to invest in campaigns conducted by influencers on social media, but it is truly surprising what the numbers are.

In collaboration with ARCH. Influencer Agency, Crew Media participated in a campaign aimed at popularizing and increasing the number of downloads of the mobile game ‘Dice Dreams’. The campaign lasted ten days, and 25 creators from Crew averaged one to two TikTok videos and supported the campaign through their Instagram profiles. Here are the results of the campaign.

– In just ten days from the start of the campaign, over ten thousand downloads of the game were achieved, so I can freely say that the collaboration was fantastic. One of the key things in such campaigns is quality communication due to the large number of creators involved. It is also necessary to agree on and develop a strategy, and adapt it to each creator to fit their content.

Hundreds of thousands of views

Due to previous quality collaborations, the ARCH. agency initiated the collaboration, and one of the key advantages is the experience we have from previous campaigns. Each time we have the opportunity to learn something new and improve the collaboration model, and all of this can be immediately felt in the results – said Dario Marčac, owner of the Crew community, for Lider.

Marčac added that Crew Media d.o.o., whose executive director is Dijana Domonkoš, currently has 11 team members and more than 50 external partners or TikTok creators, and they deal with managing TikTok profiles, one-off marketing campaigns, and social media education.

– The campaign had two phases. The first phase involved 15 influencers who published content in the first half of February. Then the second phase, which included Crew, had 23 influencers and was active in the second half of February. We advocate for the authenticity of influencers and encourage them to always create content that is familiar and natural to them and their followers.

Thus, on TikTok, YouTube, and Instagram, they promoted Dice Dreams in a way that corresponds to their usual content over a period of ten days. The audience recognized this, as seen in the results; we achieved hundreds of thousands of views in a short period – said Davorin Šmit, co-founder of ARCH. Influencer Agency, for Lider.

Šmit added that for the past two years, ARCH. has been continuously working on influencer campaigns for Candivore and the mobile game Match Masters. They have covered the Balkans, Hungary, the Czech Republic, Slovakia, Romania, and Germany, and then continued with the Netherlands, Belgium, Scandinavia, the Baltics, and the United Kingdom.

‘We encourage an authentic approach’

– We currently cover the entire English-speaking area. We collaborate with hundreds of influencers monthly, and Match Masters is played worldwide. In addition, we collaborate with the games World of Tanks and World of Warships, as well as Surfshark, covering the German-speaking area, the Netherlands, the Baltics, Romania, Hungary, the Czech Republic, the Balkans, and Greece. In total, we achieve millions of views monthly – added Šmit, whose company generated two million euros in revenue in 2022, while in 2023, they aim to achieve over five million.

One of the biggest advantages of TikTok is its organic reach, explained Marčac. When creators produce engaging content, it will be shown in front of numerous viewers. If a creator creates a quality ‘call to action‘, viewers will not only watch the video but will also download the game and, of course, later pay for various upgrades available within the game.

– The advantages of promoting products on TikTok lie in the fact that the platform is an inexhaustible source of influencers and it is relatively easy to get in touch with creators. We allow and encourage their authentic approach to content creation, which is why we have long-term collaborations. Influencers are satisfied, they always come back to us, and we have a healthy, friendly relationship.

This is evident in our way of working. Currently, we are mostly focused on promoting various mobile games, but we would not exclude that this is the only product that successfully passes. Knowledge and experience are cumulative and can always be applied to various clients and products – concluded Šmit.