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How the Former CEO of B2 Kapital Became the Financial Director of Small Ferrodus

The Bjelovar-based fitness equipment manufacturer Ferrodus continues its ambitious strengthening of its personnel structure. This small company has engaged the well-known financier Ivan Mihoković as its financial director, a former CEO of B2 Kapital, who has also held the position of head of finance at Splitska banka and several other reputable financial institutions. This economist, with extensive experience in finance, organization, digitalization, and restructuring, is responsible for the financial and organizational aspects of the entire company’s development at Ferrodus.

This is a logical step. The company’s founder Vladimir Presečki acquired a laser cutting machine last year, which he placed in a new facility rented in the former Fenor premises, located 15 kilometers away in Nova Rača. Thus, he transitioned from a manufacturing process where even the most sophisticated equipment was made by hand to industrial production. It was no longer sufficient to run the business as a one man show. Presečki needed people to take care of production and sales.

Therefore, last year he hired Alen Đipalo, a designer and technologist with many years of experience, as the production director, and Jelena Jakšić, a manager with over 15 years of experience in sales management, promotion, and marketing in large markets in Europe, Southeast Asia, and Oceania in B2B and B2C companies, as the sales and marketing director.

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Alen Đipalo (left) and Jelena Jakšić with Vedran Presečki

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It seems that this logic is already paying off. The company continued to develop and finished last year with a growth of about 30 percent, approaching the threshold of 200 thousand euros in revenue, and the number of employees is also increasing.

With the latest personnel acquisition, Ferrodus has closed the key business triangle of production, sales, and finance. In addition, Mihoković will also serve as the business development manager (Business development manager). The ambition is for the company to position itself more seriously on the global scene in its niche after stepping into the industry.

And how did the experienced financier come to such a small company? Along with the ambition of the project, the deciding factor was likely the fact that Presečki and Mihoković were roommates during their student days.

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