With a number of offices around the world, among which the most notable are those in Amsterdam, London, and New York, and more than 9,000 talented employees, Media.Monks is the largest platform for creative digital production on the planet. The trophies and awards from leading international organizations such as FWA, Cannes Lions, BIMA, Webbies, and Lovies are indicators of creative excellence and commitment to the industry – but the beginnings were not so glamorous, which their CEO Victor Knaap! will discuss at the Communication Days this April!
After making a living sailing around Europe, this former skipper decided in 2003 to anchor in the turbulent waters of Hilversum, not far from Amsterdam, and became the leader of the Media.Monks platform, transforming a basement office into a global business. In addition to his driving role at Media.Monks, Knaap is also the CEO of S4Capital – working alongside Sir Martin Sorrell, the founder of the largest marketing network in the world and an advertising legend who has already visited the Communication Days.
Knaap today captivates audiences with his dynamic lessons on business and digital growth that leave no one indifferent. On the contrary, one person may leave the room offended, but the next ten will gain a completely new perspective on the industry because of him. The uncompromising nature of his actions is perhaps best illustrated by his winning formula for transforming a small team into a global creative brand.
The first ingredient is his golden rule – Buy, replace, or die. The second is – Don’t play it safe! And the third and perhaps most important: Be kind to interns – some of Media.Monks’ first interns are now leading figures in the company! For the rest of the lessons on business growth and progress, join the participants of the Communication Days in Rovinj for a lecture titled How to Build an Agency While the Whole World is Watching.
