Miranda Mladin appointed new marketing director at Studenac

The arrival of Miranda Mladin as the marketing director has further strengthened the capabilities of Studenac, one of the leading retail chains in Croatia, which also has the largest sales network. Miranda Mladin will play a key role in the further management, development, and implementation of the company’s strategic communications.

– We are happy that Miranda has become part of the Studenac team and we are confident that her extensive experience will enrich the marketing sector and strongly support the company’s operations. Strengthened by the knowledge and values that Miranda brings, we remain focused on successfully responding to the needs of the dynamic market and our customers – said Michal Senczuk, CEO of Studenac.

Mladin joined Studenac from the position of Executive Director for Central Marketing and Innovations at Atlantic Group, where she spent three years enhancing numerous marketing aspects of the business.

– Studenac is currently one of the fastest-growing companies in Croatia, while also undergoing significant transformation and digitalization of operations. I am happy to have the opportunity to be part of the team during such a dynamic period and to support business development and results. In our activities, we remain customer-oriented and focused on their experience, and we are particularly directed towards strengthening our brand and relationships, as well as socially responsible projects, including new areas of acquired chains and Zagreb. I was welcomed by an excellent team of colleagues at Studenac and I look forward to all the new projects ahead of us – said Miranda Mladin, marketing director at Studenac.

Miranda Mladin graduated from the Faculty of Economics at the University of Split, and began her nineteen-year professional experience in 2003 by joining Henkel. From 2003 to 2006, she worked in Brand and Trade Marketing management within Henkel Croatia, and in 2006 she moved to Vienna, taking on the position of Brand Manager for the Central Eastern Europe region.

In 2008, she transitioned to the sales team serving as International Key Account Manager, and upon returning to Croatia in 2009, she held the position of Senior Key Account Manager. In 2011, she took on the role of Marketing Director for the Adria region, after which in 2016 she joined the Henkel Global Marketing unit in Düsseldorf as International Senior Marketing Manager. In 2018, she returned to Croatia, joining Atlantic Group as Executive Director for Central Marketing and Innovations.