In times of war, the popularity of military analysts rises. During the pandemic, epidemiologists take the stage, and during earthquakes, seismologists. All of them have made their appearances in the public space for known reasons over the past two years, but we can say that among the ‘prophets’, economic analysts are currently the most popular.
Various institutions in Croatia have always had their chief economists, but recently their faces, which we are used to seeing in specialized TV shows and economic columns, now appear in ‘prime time’ and in the most attractive spaces in print media.
Chief economists are traditionally found in commercial banks, but also in associations such as the Croatian Employers’ Association (HUP), the Croatian Chamber of Economy (HGK), the Croatian Banking Association (HUB), the World Bank, and the Croatian National Bank (HNB), yet rarely is there talk about what their everyday tasks actually are.
It is said that a good chief economist is one who, based on the raw data received, has the ability to find a thorough cause-and-effect relationship and draw conclusions that are useful both to the institution they work for and to the wider public that is waiting for good news about when we will emerge from the crisis.
One of the main responsibilities of a chief economist is the development, coordination, and preparation of economic and financial analyses, as well as planning, supervision, and coordination of economic research.
Although the role of chief economist is most closely associated with financial, economic, and political institutions, globally, in the last 10 years, this profession has become increasingly popular in private companies, as large tech companies like Google and Microsoft introduced the position of chief economist back in 2010. This trend has continued in companies that offer data and financial services, which utilize chief economists to present their data to clients and the media in a broader economic context.
As early as eight years ago, the Washington Post wrote about how, in the new data world, the chief economist has become a marketing must-have. It is not uncommon in Croatia for the chief economist of an institution to be its ‘face’ when the nation needs to explain the latest trends and complex economic concepts. In Croatia, we even have a rare example of a union that has its own chief economist, namely macroeconomist Matija Kroflin, who has been working for the Independent Union of Science and Higher Education for several years, and his responsibility is to provide the economic basis for all types of negotiations in which unions participate.
This year in Croatia, there have been quite a few changes in positions and career shifts among chief economists. Thus, Iva Tomić joined the team of economists at the World Bank in Croatia after serving as the chief economist of HUP for two and a half years, and she was replaced in that role by long-time chief economist from the banking sector Hrvoje Stojić. His last position was as chief economist at Addiko Bank, where he initiated one of the highest quality research teams in the private sector in Southeast Europe. As we learn, after Stojić’s departure, that bank abolished the position due to a strategic shift in business and will outsource research and analysis services from Vienna.
