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Consumers have ranked Podravka among the five most socially and environmentally responsible companies in Croatia

To achieve net-zero carbon dioxide emissions by 2050, the United Nations estimates that at least four trillion dollars must be invested annually in renewable energy worldwide by 2030. According to UN calculations, reducing pollution and climate impact over the next eight years could save 4.2 trillion dollars annually.

The reasons for transitioning to clean energy, according to the UN, are that it is available everywhere, cheaper, healthier, creates jobs, and therefore makes economic sense. Efficient renewable energy technologies, such as introducing various power supply options, can also create a system that is more resilient to market shocks, according to the UN.

Leader in sustainable development

Energy efficiency is, of course, a business requirement and challenge for companies as well. However, the benefits of efficiency in terms of reduced business costs, increased self-sufficiency, or enhancing brand reputation among consumers show that such decisions are profitable in the long run. Podravka is making significant strides towards efficiency, being among the top five companies in Croatia that consumers consider socially and environmentally responsible, and is the recipient of the ‘Sustainable Development Leader 2021’ award. In April, Podravka also established the Business Sustainability and Green Transformation sector and has implemented several projects this year that enhance the company’s energy efficiency and self-sufficiency.

In September, the construction of the Podravka – Danica solar power plant was completed on the rooftops of the Baby Food and Cream Spreads Factory, the Soups and Vegeta Factory, and the Meat Products and Meat Processing Factory. This is the largest integrated solar power plant in Croatia, with an investment of 12.9 million kuna, of which 5.1 million kuna was secured from the European Agricultural Fund for Rural Development. With a capacity of 3 MW and 9,272 panels, the total annual electricity production is expected to be around 3,200 MWh. According to the current electricity price, Podravka estimates that this will save approximately 3.2 million kuna, or about 3,000 kuna in savings for each sunny hour.

Significant energy savings

The second phase of the solar power plant construction is also being prepared, in which panels will be installed on all remaining factory rooftops next year. At the Kalnik Vegetable Processing Factory in Varaždin, a solar power plant with a connection capacity of 350 kW (installed capacity 721 kW) has been continuously operating since mid-2020. Furthermore, there is a biomass boiler, or wood chips, in the Danica industrial zone, which meets 50 percent of the thermal energy needs of the Danica industrial zone (not all of Podravka). Project documentation is also being prepared for the expansion of the boiler by an additional 4 MW next year, which would cover 90 to 95 percent of the thermal energy needs of the Danica industrial zone from renewable sources.

– Currently, Podravka obtains 13 percent of its electricity consumption and 31 percent of its thermal energy from renewable sources. Upon completion of the investments in renewable energy planned for 2023, more than 50 percent of Podravka d.d.’s needs for electricity and thermal energy will be met from renewable sources. The energy and IT renovation of Podravka’s headquarters in Koprivnica will reduce energy consumption for heating by 80 percent – they emphasized at Podravka.

Investment in self-sufficiency

This year, Podravka invested eight million kuna in increasing self-sufficiency and reducing dependence on imported raw materials by strengthening the production of deficit vegetables such as peppers, tomatoes, and cucumbers. Additional investments are planned for next year, including irrigation of its own agricultural land and the procurement of agricultural machinery.

– To have our own vegetable production, it is necessary to meet the first prerequisite: irrigation. This year, we increased the irrigated areas and purchased a drip irrigation system for 47 hectares of agricultural land where peppers, cucumbers, chili peppers, and eggplants are produced. To start the production of new crops more seriously and with less risk and to increase vegetable production, we had to ensure conditions for that production to be as successful and profitable as possible, in addition to irrigation. It was necessary to carry out agrotechnical operations on time, reduce dependence on agricultural operation providers, and protect crops in a timely manner. We also invested in agricultural machinery and equipment such as tractors, trailers, vegetable harvesting belts, or planters. The investment in agricultural machinery and irrigation in Croatia was realized in the second quarter of this year and will result in a threefold increase in the irrigated area. Namely, in 2023, more than 150 hectares of agricultural land will be irrigated – they state at Podravka.

Renovation of the company headquarters

In September, the renovation of Podravka’s business headquarters in the center of Koprivnica was completed after 11 months of work. This is the first comprehensive renovation of the building since it was built in 1979, and it included IT and energy reconstruction as well as overall modernization, which will significantly improve working conditions for employees and reduce energy consumption.

– With the comprehensive renovation, the number of jobs in the building increased from 521 to 586, and the energy class was raised from the previous level D to level A. Thanks to the energy renovation, energy consumption for heating will be reduced by about 82 percent. A total of 104.5 million kuna was invested in the renovation and modernization, which includes the renovation and modernization of nearly 12,500 square meters of interior space as well as parking and landscaping. The renovated building and the surrounding area have also been enriched with another valuable and attractive work of art – the sculpture ‘Spice of Life’ in the shape of a large heart, which is also a well-known symbol of Podravka. The impressive heart, four meters high, is the work of one of the most successful Croatian sculptors of the younger generation, Nikola Vudrag. It was unveiled to their colleagues and fellow citizens by Podravka employees Iva Zvonar and Zlatko Varga – they said at Podravka.

Towards Industry 4.0

A key part of Podravka’s transformation towards Industry 4.0 from 2021 to 2025 is the project of Production Digitalization through the Manufacturing Execution System (MES). This will integrate data and processes in real-time from the production facility in Podravka and Žito, bypassing manual labor in monitoring production, preparing and entering data, and creating information for better management and optimization of production.

– The transition to Industry 4.0 is based on MES systems, which will in the future include additional elements of machine learning and artificial intelligence. In recent years, Podravka has been digitalizing production and introducing lean methodology (improving production processes) into its operations, demonstrating readiness to invest in business at all levels: from employees, operational tasks, processes to management. The investment that enables real-time coordination aimed at improving efficiency and productivity of production is worth 20 million kuna. By using the digitalization of the production system, a detailed overview of work and the status of task completion is obtained at any moment of work, as well as more flexible use of labor across lines, as well as better detection of downtime and line efficiency, operator productivity, and material consumption – they explained at Podravka.

Content created in collaboration with Podravka.

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