At the E-commerce Jam conference held on Thursday at the Factory of Culture, awards were ceremoniously presented to the best online stores in the region as part of the Web Retailer Award 2022 competition. With a tradition spanning over a decade, the Web Retailer Award is the largest competition for online stores in the Adriatic region, organized by the portal Jeftinije.hr, part of the Heureka Group, and has been held in Croatia for the eighth year.
This year, 361 online stores from Croatia, Slovenia, and Serbia applied for the Web Retailer Award, and on Thursday, as part of the E-commerce Jam conference, under the sponsorship of the delivery service DPD and the card company Visa, as many as 58 awards were distributed in various competitive categories.
Winners were chosen by customers and industry leaders
As a condition for participation in the Web Retailer Award competition, online stores had to collect surveys with reviews from their online customers. The next step was to evaluate the stores in two areas: customer satisfaction and the technical compliance of the store with European standards for secure online shopping. Then, the three online stores with the highest ratings from each category were included among the finalists.
The best-rated online stores entered the final round of the competition, where they were evaluated by an international commission of top e-commerce experts.
– We are pleased that the number of online stores applying for the Web Retailer Award is growing year by year, which is a clear signal that online retailers are interested in how well they rank compared to others. It is also extremely important that they strive for progress and continuous improvement in their desire to offer their customers the best shopping experience possible. Consumers in the Adriatic region are becoming increasingly demanding and skilled in online shopping, and such competitions can help online stores achieve excellence and even greater success – emphasized Polona Stanovnik, Marketing Director at Jeftinije.hr and Chairwoman of this year’s WRA expert committee.
The main award, Best in Adriatic Award, went to the Slovenian online store bigbang.si, the People’s Choice Award in Croatia went to the online store bijela-tehnika.hr, the Web Challenger Award went to the online store for pet supplies pethomeshop.hr, the Web Champion Award went to the store malinca.hr, while the online store senzacionalno.hr received the special Committee Award.
E-commerce Jam conference exceeded all expectations!
In a sold-out Factory of Culture, top European e-commerce experts and numerous foreign and domestic companies gathered, and Zagreb, thanks to the E-commerce Jam conference, became the center of e-commerce in Central and Eastern Europe for one day.
David Čreslovnik, Executive Director of the Heureka Group in the Adriatic region, opened the E-commerce Jam conference and, after introductory words, introduced us to a series of Brand Jam lectures dedicated to brand marketing, held by David Pivk, Marketing Director at Nike Direct, Daniel Roginski , General Director of Zalando for Central and Eastern Europe, and Norman Nielsen from the popular travel platform, Omio.
In the Performance Jam lecture set, Maja Bilić from Google spoke about how to cope with changes in conversion measurement that await us with the abolition of cookies, while Igor Jakovljević from DPD presented a high level of service quality and a unique customer experience for customers and recipients from the recognized logistics company.
