Huawei Shows Impressive Growth and Innovations at HDC.Europe Developer Conference

Huawei, one of the leading technology companies, announced a series of business updates and innovations during its annual HDC.Europe developer conference at the Web Summit 2022. More than 200 developers and business leaders participated in HDC.Europe where Huawei held a panel on the growth of HUAWEI Mobile Services (HMS), including the announcement of the latest technologies and development vision for 2023.

– Our business vision is to provide every Huawei consumer with an incredible user experience with cutting-edge and advanced hardware and software technologies. The integration of our innovative devices and Huawei ecosystem innovations has become crucial for the success of our consumer business in Europe. Together with our development partners from the HMS ecosystem, we have solidified our position as the 3rd largest global mobile ecosystem and we are excited to continue innovating and growing in this diversified market – said William Tian, president of Huawei Consumer Business Group’s European division, speaking during HDC.Europe.

AppGallery Celebrates Impressive Growth

AppGallery, also available on the recently launched Mate 50 Pro flagship, prioritizes investing in its partners to bring excellent applications to the platform. Since its overseas launch in 2018, the growth of the HMS ecosystem has been impressive. By the end of the third quarter of 2022, AppGallery had over 580 million active users monthly, of which 45 million were in Europe. In 2021, AppGallery achieved 432 billion global app distributions, while Huawei’s global developer community grew to over 6 million developers, resulting in more than 220,000 applications integrated into HMS Core. The number of applications available for download on HMS smartphones also increased by 147% in 2021.

In pursuit of excellence and providing top choices to consumers, AppGallery continuously offers globally impactful applications alongside a rich integration of local applications that meet diverse user needs worldwide.

With the aim of retaining and attracting new users, Huawei announced its brand new loyalty program on the AppGallery platform at HDC.Europe, which rewards users with countless discounts at checkout. Users can upgrade to a higher loyalty level and seek discounts of increasing value, download new applications, and make in-app purchases. In September 2022, Newsweek awarded AppGallery the ‘Rising Star’ award at the leading international consumer electronics fair, IFA 2022, in Berlin. The award is a testament to the quality of the platform and the partners whose applications Huawei delivers.

Huawei Ads Ensures Quality Traffic and Revenue for Partners

Across Europe, businesses are facing an increasingly challenging economic environment. For this reason, Huawei is working with its partners to implement the most cost-effective solutions for their businesses, enabling them to direct greater financial support to areas where it is most needed, such as those related to the growth and strengthening of their customer services.

Since its launch in 2020, Huawei Ads has increased its advertiser network by 9 times, covering over 200 advertising industries. Meanwhile, Huawei’s publisher network has grown 4 times and is expected to grow again at the same rate during 2023. Huawei Ads now has over 60 certified agencies globally, one-third of which are in Europe, such as AppSamurai and AVOW.

Quality traffic and quality data obtained from development and business partners are key focuses of Huawei Ads, whose commitment has already been recognized in the industry. A partnership with Integral Ad Science – the leading global brand safety partner for traffic quality verification – has also been announced, and key industry certifications such as IAB Europe Certified Vendor and TAG Certification Against Fraud are being applied. The quality of Huawei Ads campaigns has also been recognized by the App Growth Awards and Digiday Awards, where Huawei was named a finalist.

Huawei currently reaches 3 billion daily ad requests and is expected to continue growing by about an additional 400% in 2023. Besides Huawei Ads, there are many other business growth opportunities within the Huawei ecosystem. After launching on AppGallery, many applications have integrated with HMS applications to provide users with a better digital, interconnected experience. This means that Huawei can offer enhanced experiences around searching, navigation, and payment. For example, users of Petal Maps and Petal Search can explore a wealth of information using cutting-edge technology and through leading travel and navigation applications, such as Skyscanner and Booking.com.

Commitment to Continuous Innovation

The importance of providing choices to consumers is a fundamental principle of Huawei. Throughout 2022, HMS has gained many exciting new partnerships in co-innovation and monetization of even more services and products, opening new opportunities for users and partners in the ever-expanding HMS collaborative ecosystem. During HDC.Europe, Huawei invited numerous partners to the stage to share their vision and successful business stories together. Topics included smart integration of HiAI Engine & Camera Engine (RECnGO), Ads Challenges & Opportunities in 2022 (FLASHCORE, LIMITLESS, ADMOST), and Petal Search innovative integration (YieldKit, Zeropark). After HDC.Europe, on the evening of November 2, Huawei’s annual AppGallery Editors’ Choice Awards and ‘Grow with Huawei’ awards were also held, celebrating the best applications and partners of the year in various categories.

Bright Future – Innovative Devices and Collaborative Ecosystem

Huawei always places the consumer at the center of its development activities, combining its expertise to provide an ‘added value’ experience. Through its innovative hardware features and growing ecosystem, Huawei aims to support its partners by providing localized services and support – especially in developing countries.

– In uncertain times that our society faces, we are more committed than ever to collaborating with our partners to respond to the needs of our users in all types of digital scenarios. As we enter 2023 and beyond, the continuation of joint innovation and growth will be crucial. The broad network of development partners and business entities is something we are proud of and highlight as a significant business achievement. Therefore, we plan to remain focused on providing a seamless experience to all users, always in the service of a better technological society for all in current and future steps – said Jaime Gonzalo, Vice President of Huawei Mobile Services Europe, commenting on this year’s conference.

Huawei Products and Services

After a recent regional launch, the impressive Huawei flagship Mate 50 Pro is also available in the local market in exclusive pre-order in collaboration with Sancta Domenica with excellent benefits for all users. Customers who pre-order this smart device on the Sancta Domenica website or in stores from October 28 to November 5 will receive Huawei FreeBuds 4i wireless headphones in white completely free of charge. The official start of sales for the Mate 50 Pro device is expected at the beginning of next week. The Mate series is known for its advanced capabilities and outstanding performance, and the Mate 50 Pro also brings innovations in photography with the first physically adjustable aperture with up to 10 levels, which has been awarded first place in the mobile camera quality ranking by the prestigious laboratory DXOMARK. After the regional premiere, the local launch of Huawei FreeBuds SE headphones with crystal-clear sound and ergonomic design, ideal for long-term use, is also expected. Another innovation we anticipate is the Huawei Watch GT 3 SE smart watch, a fitness and health assistant with modern design and enhanced functions.