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Crisis Management: Don’t Look One, But Three Steps Ahead and Expect the Unexpected

A person working in procurement must be responsible. If so, they will try to achieve things that seem impossible. If they fail, then it really isn’t possible – said Denis Miletović, the procurement director at Rand Shipyard, at the 17th Leader’s Procurement Conference, explaining in a unique way what his workday looks like.

– I often felt in my career like I was playing Space Invaders. You are attacked from all sides, you solve all these problems, but it is inevitable that sooner or later you will encounter a challenge that you cannot overcome.

The crucial moment is when we decide what kind of culture we will create in our organization. When an employee is hit by challenges, we must decide whether to beat them while they are down or to extend a hand, lift them up, and say: let’s move forward together – said Miletović.

The line between a bribe and a business gift is thin.

A person learns quickly and applies their knowledge at the same speed, which makes us feel confident. However, the more we learn, the less confident we become because we realize how little we actually know, he added.

– I worked at a trade fair and a potential client asked me for red polo shirts. I jumped into action, researched options, and put together the best possible offer and went to that director with it. He took my red shirts and threw them on the floor. ‘I asked for Ferrari red,’ he told me. In short, I returned soaked to my office and decided to give him the contact of the best manufacturer where he could find the desired shade. The conclusion of this story is that I never accepted an offer where everything was not crystal clear again – said Miletović.

He also explained that in the business world, there is a thin line between a bribe and a business gift.

– In any case, inform your superior, because if you remain silent, then it is a bribe and the supplier has leverage against you. I received a business gift worth more than 500 kuna and I informed my superior, and once I even received a whole prosciutto. I told my superior, and he replied: ‘Okay, now you will treat the team.’ With my own money, I bought cheese, cucumbers, bread, and juice, so that prosciutto ended up costing me a lot – he said, emphasizing that we must always be honest in business, even if it costs us.

– If we want to manage change, we first need to change ourselves. All the tasks we solve day by day ultimately come down to people. Take care of your employees, look after them, and reward their efforts. They will reward you by improving your business – concluded Miletović.

Procurement departments are the most at risk for corruption.

In a world of constant change, companies must also demonstrate their compliance with regulations, known as compliance, including in procurement, which is considered a sector highly at risk for corruption.

Silvija Vig, owner of CODUPO Compliance for compliance, anti-corruption, ethics, and integrity, explained at the Leader’s Procurement Conference what lies behind compliance in procurement and why compliance officers often tend to question and be demanding.

– Compliance tells us what we should do in business and provides us with answers to the question of what the rules of regulation are that we must follow in business. Unlike compliance, ethics gives us answers to the question of how to implement what is prescribed by law or regulations.

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17. konferencija o nabavi, Silvija Vig

foto Rene Karaman

Mandatory regulations (laws), as well as what the company agrees upon through various contracts or internal rules established within the system, must be aligned. All rules that are accepted and internally prescribed within the organization must be respected. The clauses adopted by contract are those that protect the business from corruption, fraud, and false spending of money – explained Vig, emphasizing that procurement must consider the welfare of the entire chain, not just suppliers but also subcontractors.

In Croatia, there is no special law for the implementation of anti-corruption programs, but companies entering the Croatian market and wishing to do business here look at the level of corruption risk in the country using the corruption perception index. If the risk number is above 60, Vig explained, companies must automatically conduct due diligence at the anti-corruption level and continue to monitor those organizations even after the contract is signed.

And besides at the state level, corruption risk is also measured in the industry.

– When assessing corruption risk when entering another market, the risk of corruption in the industry is also considered, e.g., in the real estate business, which is extremely exposed to corruption due to money laundering, or in the oil and gas business. If we operate in such industries, we are additionally exposed to corruption, not only as a country but also as a sector – added Vig.

It is easy when procurement is well organized and functional.

Hrvoje Pupačić, CEO of Adria Winch, which deals with the production of deck machinery, spoke about the well-known struggle of procurement professionals with management. His attitude brought him to his current position as he got involved in improving the relationship between management and procurement within the company in his ‘free time.’

Although he improved the relationship between management and procurement, he still controls the entire procurement process in his position because ‘love still holds him,’ but he says he will soon pass this job to the next person. Procurement is not an easy job, and it is even harder when its structure is almost non-existent. Pupačić knows this best, having worked at Rimac in their early days.

– I would say that it is much more complex to do procurement in a startup than in an established story. When I worked at Rimac, I came from the position of a buyer who primarily sells a story to the supplier. One asked me how many millions of cells we would buy, and I had to respond that we were just starting out.

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17. konferencija o nabavi, Gordana Gelenčer, Hrvoje Pupačić

foto Rene Karaman

It is crucial to convince people of the story and the success that does not yet exist, and it is also necessary to have a supplier partner who will work with you to make the idea succeed, both yours and joint – believes Pupačić.

Explaining how difficult it is to set up functional procurement, he added that it is easy to do business when everything works, when the procedure is effective, departments do their jobs, and everything is resolved on time. However, when a crisis comes, there are penalties, obligations, and deadlines that tighten and change from day to day. Unlike previous companies where Pupačić worked, such as Brodosplit or Rimac, he says it is great at Adria Winch.

– The company has incredible potential. I often tell our procurement, finance, and engineers that we are a company that has its own production and exports almost 100 percent of our products. Because of that, we are extremely happy.

As much as 70 percent of exports were to Russia.

Regarding employment, our workers are mostly local. Diplomas will never be my priority, but rather passion and willingness to learn the job. I would like to give my buyers higher salaries, but we also have to meet regular obligations, so it is harder to achieve that. The biggest challenge is to be competitive despite all those factors affecting business – commented Pupačić.

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17. konferencija o nabavi, Hrvoje Pupačić

foto Rene Karaman

Adria Winch is a company that prides itself on its exports, and in 2016 it also won the award for the best exporter in Russia. At that time, the country represented as much as 70 percent of their exports. Pupačić noted that he had previously said that Russia is an unstable market and that they need to target other customers.

That is why they decided to attend the five largest fairs to show people that the company is still strong. That’s how business is done, believes Pupačić, adding that they are currently doing a lot in Norway and Turkey, and are trying in Korea as well. The company is 100 percent export-oriented, he added.

– My advice for doing business in these times is to not look one, but three steps ahead and expect the impossible – concluded Pupačić.

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