Artificial Intelligence Does Not Threaten Us, But Makes Us More Efficient

At every turn, in both business and private life, we are surrounded by artificial intelligence (AI) today. The technology has taken root and is replacing humans in some functions. While some view this as an opportunity and believe that technology can ease their daily business processes, others feel threatened by it and oppose it.

However, people have good reason to ask how technology will affect them, the future, and various sectors of industry.

What artificial intelligence generally means for our work and creativity was the topic of the panel discussion ‘AI-generated content is here – what does that mean for the marketing industry’, which featured Nikola Bojić from the Academy of Fine Arts, Angela Buljan Siber from HURA, Goran Kurjak from Vrisak, and Jan Stedul from Mindsmiths.

AI is not a competitor to human work

Frequently, discussions about artificial intelligence and the introduction of technology into work and daily life open debates about what people will do if technology takes over everything. Some perceive technology as competition, and often fear what the future holds with a strongly implemented AI.

Buljan Siber emphasizes that it is natural for people to fear new things, but at the same time believes that fear is unnecessary, especially at a time when there is a labor shortage.

– AI will not threaten us, but we older ones will need to learn some new things. There is a lot of work in the industry that no one wants to do, which is why this is great. Technology is here to make it easier for us and enable us to do what is interesting and creative – said Buljan Siber.

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Stedul agrees, seeing no reason to fear artificial intelligence, which can facilitate many aspects of our work.

– I think nothing drastic is changing, and so far we have found a way to function with technology. By using it, we actually optimize what we can, and no one has lost their job because of AI. Artificial intelligence does not threaten us; it makes us more efficient – emphasized Stedul, adding that technology can generally only be negative for those who are not willing to learn.

And the question is how much we can actually do without technology today. Kurjak pointed out that people are probably not even aware of the various segments of life where we use AI and how it accelerates processes and makes life easier for us.

– Only when it is taken away from us would we realize what we are missing. For me, AI is an additional boost that offers us and allows for more space for creativity. In my agency, no one thinks that AI is our competition or that it threatens us – said Kurjak.

– There has been a change in global collective awareness about what AI brings us and that it brings us new opportunities – added Bojić.

Efficiency, not dependency

However, in all of this, the way we use artificial intelligence and how it affects people – especially when it comes to the young – we must also consider that we do not know what the future holds and how everything will ultimately function.

In this context, Bojić pointed out that today there are few who remember the time before the internet, and we actually do not know what future generations will use from technology. However, what should be taken into account, he emphasizes, is that these generations, who today use Tik Tok, who are ‘shaped’ by algorithms and for whom we do not know how everything will affect them, will become those who make decisions in the future.

Stedul also pointed out that technology can still have a negative impact on people in general, which is why he recognizes the importance of humanists who, in his view, should align the use of technology so that it ‘supports’ us, but is also subtle enough not to hinder us in our daily activities.

– It should also be taken into account that as much good as artificial intelligence does, it can also do harm. In other words, when we use artificial intelligence, we should keep in mind that it should enable us to be more efficient, not that we would be lost without it – concluded Stedul.