Cedevita has launched a new campaign as part of the Breast Cancer Awareness Month, along with an online platform of the same name. Under the title ‘Be HERE, Be YOU’, the campaign aims to raise public awareness about the challenges faced by breast cancer patients and their loved ones.
As stated in the press release, the brand is introducing a new flavor, Pink Grapefruit, in symbolic pink packaging. Cedevita’s platform also features numerous useful tips and video interviews involving experts, psychologists, and patients willing to share their experiences with the public.
In order to preserve mental health and provide psychological support not only to patients but also to their loved ones, the experts from the ‘Be HERE. Be YOU.’ platform educate the public on how to be there for the patient, how to approach them when they receive their diagnosis, and how to provide adequate support and comfort to everyone nearby who is directly affected by the illness.
One of the protagonists of Cedevita’s donation and educational campaign is public relations specialist Marina Hasija, who learned of her diagnosis at the age of 24.
