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DS Automobiles: A Premium Brand That Embodies the Knowledge and Craftsmanship of French Luxury

DS Automobiles is a French brand founded in 2014. It is driven by the spirit of the avant-garde and aims to embody French knowledge and craftsmanship in luxury car design.

The Value of the DS Automobiles Brand

Every feature is part of a history that stretches from the brand’s inception to the present day. Whether they represent a link between the brand and the world of luxury, technological success, or the elegance of the vehicles, all features together form the brand’s identity.

– DS – the legendary „Frog“, an iconic vehicle that has left a deep mark on the automotive industry as well as French cultural heritage;

– The SM vehicle, a symbol of the golden age, was an object of desire that brought the values of the DS brand to their peak;

– Paris, the cradle of all DS Automobiles models, the capital of luxury, fashion, and elegance;

– The DS monogram, crafted like a piece of jewelry, a symbol of elegance and excellence;

– The DS Wings front grille, a recognizable feature of DS vehicles that highlights the brand’s strength;

– The DS logo in the form of a monogram that connects the DS brand with the world of ancient crafts and luxury brands;

– The leather seat treatment that resembles a watch strap reflects our exceptional craftsmanship and innovative design;

– Excellence is also evident in the smallest details: the relief motif „Clous de Paris”, dot stitch seams, decorative elements from the world of watchmaking, Nappa leather;

– An attractive light signature represents a combination of technological achievements and absolute refinement;

– Knowledge and craftsmanship of French luxury

Knowledge and Craftsmanship

DS Automobiles is a premium automotive brand that embodies the knowledge and craftsmanship of French luxury. This know-how is the result of expertise and skills inherited from artisans who have strived for excellence from generation to generation. When it comes to luxury, it is undoubtedly an area of expression for the brand, like world-renowned names in the French luxury industry. The French touch brings that art of living that makes DS unique in the way it rejects the conventional in the pursuit of pleasure in life.

Refined Materials

The DS brand confirms its heritage through refined materials crafted by top masters. Whether it is leather processing, watchmaking, or jewelry, DS Automobiles is strongly connected to French luxury knowledge and craftsmanship.

Privileged Customer Experience

The brand’s connection to the luxury sector is reflected not only in the knowledge and experience inherited from several generations of top artisans but also in an experience similar to that in the world of luxury.

What is the Brand’s History

In Paris in 1955, a true model of elegance, expertise, and prestige was born. The DS model soon became an icon, and today it is a legend. A new vehicle, created in 1970 from the DS Sport project and the acquisition of the Maserati brand, embodies the spirit of the DS Automobiles brand with its futuristic lines, V6 engine, and refined finishes. The SM model became a symbol of progressive technology, just like its contemporary, the Concorde aircraft.

DS & SM Vehicles

These two automotive icons represent the heritage of the DS Automobiles brand. They embody the brand’s core values: the avant-garde, excellence, innovation, and technology. In that same spirit, the DS Automobiles brand was created.

What is the Range of DS Automobiles Models in Croatia?

When customers in search of personal expression choose a vehicle from the DS Automobiles range, it is not only due to its extraordinary style or exceptional refinement but also because through technology they have access to the perfect balance between dynamism and comfort. DS Automobiles vehicles are specifically designed for tech-savvy customers who want to express their personality, individualism, and avant-garde style. They are of avant-garde design, luxurious, and extremely comfortable. DS Automobiles combines recognizable design and technology, comfort and dynamism, noble materials and refinement in its models. The emphasis is placed on charismatic design, hand-embroidered details, metal processing, premium leather, embedded gemstones, and top technology. The range consists of the DS 3 Crossback, DS 4, DS 7 Crossback, and DS 9 models.

Top Masters

Every fabric, metal, or material chosen by DS masters meets the most demanding standards of premium quality. Every move in the production is a precise task that requires rare and exceptional knowledge and craftsmanship from top masters.

Premium Class Comfort

Above all, DS Automobiles invites its customers on a journey in « first class » where dynamism, refinement, and uncompromising comfort meet. « The Art of Travel » for the DS Automobiles brand is a union with excellence through the unmatched driving experience offered by DS vehicles.

Quality Without Compromise

Quality is an achievement, not a demand. From the best materials to the most advanced technology, DS Automobiles relies on its heritage and visionary engineering in the development of prestigious vehicles. At the heart of the expertise of the DS Automobiles brand is knowledge and craftsmanship.

What is E-Tense?

Since its inception, DS Automobiles has transformed electric energy into performance, adrenaline, and beauty. Whether it is 100% electric or plug-in hybrid vehicles, E-Tense mobility offers top driving pleasure: no vibrations, exceptional acceleration with maximum efficiency thanks to regenerative energy, and unlimited access to city centers. With performance as a legacy, electric models undoubtedly open new horizons.

Proven Technology

As a double champion in Formula E (2019 and 2020), the brand has electrified its entire range and thus taken a leading position in the field of electric mobility. Under the E-TENSE label, it now offers 100 % electric and plug-in hybrid vehicles with power up to 360 HP and all-wheel drive.

What is the Profile of DS Automobiles Customers?

There are two profiles of DS Automobiles customers: Social Climber & Upper Liberal. DS Automobiles addresses customers seeking personal expression of hedonism. They are individualists in search of beauty, independent but not egocentric. They care about their image and are sensitive to social recognition. They enjoy indulging themselves and desire luxury, especially French luxury.

What is DS Store?

The architectural concept of DS STORE allows for immediate and clear identification of the world of the DS Automobiles brand, the only brand born in Paris that carries the values of excellence and the knowledge and craftsmanship of French luxury. The DS STORE concept provides customers with an exclusive experience and shopping atmosphere that they have not had the opportunity to experience when purchasing a vehicle. DS STORE is located in Zagreb, at Kovinska 22. The opening is scheduled for October 20, 2022. It will showcase the DS 3 Crossback, DS 7 Crossback, and DS 4 models.