A quality idea, work, and effort always deserve praise and support, and this is precisely the message from SPAR Hrvatska and Nova TV who launched the unique media-business project 'Startaj Hrvatska' three years ago. This commendable project was initiated to encourage innovative ideas from Croatian entrepreneurs and assist them in placing their products on the shelves of SPAR and INTERSPAR, one of the leading retail chains in Croatia. The first episode will air on Sunday, October 2, at 16:00 on Nova TV.
After two successful seasons in which candidate Goran Čipčić gained fame with the product Zorina mast and Maja Fertalić who created the brand Nutty BARica, natural snack bars, the third season brings new impressive entrepreneurial stories.
Thanks to the project 'Startaj Hrvatska' new entrepreneurs will have the opportunity to present their stories and innovative, domestic products. This year, the project has once again attracted a large number of candidates, eight of whom have been selected for the grand finale. We will be able to follow their stories and adventures during the product creation process through episodes that will be broadcast every Sunday until December. This year’s candidates will demonstrate a strong understanding of market trends and the needs of consumers who are increasingly turning to natural ingredients.
The candidates who will become the new faces of the Croatian entrepreneurial scene this year have presented products such as Croccantino, 4 mudraca, Braća Perković, Meštar, Nutri Kulti, Korijen, Organica Vita, and Druid.
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Marija Antunović from Pelješac has created creamy ice creams Croccantino, made according to a family recipe and Italian production principles with the addition of traditional cakes.
Spouses Martina and Miroslav Vuković will present us with unpasteurized and unfiltered, light pale ale beer with the interesting name 4 mudraca.
Josip and Ivan Perković will present handmade semi-hard goat cheeses Braća Perković, of exceptional taste and quality that come from Slavonian pastures. Ivan and Josip are a clear example that true brotherly harmony can evolve into an excellent story that connects family and business life.
Candidates Tea Bogdan and Mario Goreta will proudly present their project Meštar, men’s cosmetics produced with carefully balanced, natural active ingredients. The charming product names and packaging design win over at first sight.
Nutritionist Martina Gilja has created Nutri Kulti, nutritionally balanced and quality snacks full of flavor, aromatic and perfectly crispy.
Tina Popović has taken over a tradition and recipe over 50 years old from her grandmother and started her own production of Korijen, a vegetable supplement for dishes.
Organica Vita is a sweet hazelnut spread with industrial hemp produced by Maja Lazić, which contains as much as 45 percent hazelnuts along with peeled seeds of industrial hemp, chocolate, and honey.
The first certified gluten-free pasta in Croatia, made from rice and corn flour, was produced by Marko and Ana Antolić, who decided to stay in Zagreb and start their own business.
All candidates of this year’s edition of the ‘Startaj Hrvatska’ project will become the new faces of the Croatian entrepreneurial scene, but only one among them will carry the valuable title of HIT product 2022. This will be decided by SPAR customers who can support their favorite product by purchasing it. All products can be found on special ‘blue shelves’ available to customers in all INTERSPAR hypermarkets and selected SPAR supermarkets across Croatia.
