The Queen Masterfully Fulfilled Her Role and Left a Great Extra Profit

The Queen is currently the number 1 global media topic. And it will remain so until her funeral – which will surely be the number 1 global social event of this year. Thus, two weeks after a completely ordinary death at a ripe old age, one person with a title that has long been perceived as part of a bygone era dominates the global media space.

And no matter how trivial and distant this may seem from your focus of interest, you have probably read at least something these days on the topic of 'The Queen and the Royal Family': The Queen's life in words and pictures, the development of the relationship between heir apparent William and the estranged Prince Harry along with the inevitable 'queen of intrigue' Meghan Markle, whether the new King Charles III. is trembling due to illness or work stress, what the funeral of the century will look like, and who will attend…

All this only confirms – the British Queen has become the strongest brand in the world. When one spoke of the Queen, one knew it was not about the Swedish, Dutch, or Spanish queen. There was only one Queen and a number of other queens. Everyone involved in serious branding can learn from the creation and development of the brand of the British Queen. However, they can certainly never reach or surpass it. And Elizabeth II. brilliantly carried out this role in all phases of brand development during her seventy years of reign.

Symbolic Guardian of the Empire

As a very young queen, she managed, with the help of the Commonwealth, to become a symbolic link of the disintegrating British colonial empire. At first glance, this seemed like an impossible mission at that time. The very idea of trying to create a symbolic guardian of a crumbling empire from the then young British queen during the final disintegration of the British colonial empire and the state independence of former colonies, which at that moment were filled with national pride and the idea of independence, stands in stark contrast to everything that symbolizes British colonial power.

This is something that could only be conceived by the deepest British deep state. But she succeeded. The common Queen became a symbolic link of the former colonial empire. And the adaptation to the new order and skillful management of the elites from former colonies allowed Great Britain to maintain influence where it had lost the empire. The Queen's brand managed to survive all modernizations and progressive trends in politics in recent decades, despite all doubts about what the Queen is even for today.

Thus, it serves to ensure that Great Britain has been the number 1 global media topic for two weeks now, with news produced in London. And these news cover such immensely important topics as how Prince William protectively extended his hand to his stepmother and new queen wife Camilla or how Meghan firmly held Harry's hand while Kate, the new Princess of Wales, walked alongside William with free hands…

One of the greatest deceptions of the Queen's brand was creating the illusion that she was above politics: a wife, mother, grandmother, and great-grandmother who loves horses and dogs. However, this was valid within the United Kingdom. Outside the borders of the UK, the Queen was the essence of British state politics, just without direct political expression. For example, her visit to Slovenia in the autumn of 2008 is remembered for her becoming the godmother to a Lipizzaner horse at the Lipica stud farm. Almost to the hour, one can measure how after that 'godmotherhood', Slovenian politics, by insisting on demarcation in the Bay of Piran, became an extended arm of British politics in blocking Croatia's access to the European Union.

Tasks for Future Brand Guardians

One of the hardest tasks for Elizabeth II. and the creators of her royal brand was to incorporate and control her own family into the brand. In the early phase, the brand had to cover not at all royal partying and the tumultuous love life of the Queen's sister, Princess Margaret. Then it had to withstand the marital turbulence of Charles and Diana, Diana's death under strange circumstances, and accept the divorced and rather masculine-looking Camilla as the future queen wife.

But all of this is mere chamomile compared to the trials that the brand has faced in recent years from the Queen's son, Prince Andrew, with his connection to Epstein's underage prostitution ring and the globally recognized estranged Prince Harry with Meghan Markle and their tell-all projects that are directly aimed against the Firm. That is, the Kingdom. But these are tasks for future brand guardians. The Queen masterfully fulfilled her role. And she left behind a great extra profit.