Polleo Sport, as a regional leader in the field of sports supplementation and fitness equipment, currently operating in seven markets – Austria, Germany, Switzerland, Slovenia, Croatia, Bosnia and Herzegovina, and Macedonia, has acquired the company of the former Croatian franchisee Proteini.si, thereby expanding its operations by five new locations in Croatia since the beginning of September, bringing the total number of retail outlets in the network to over thirty.
Without Competition
With this move, Polleo Sport has confirmed its leadership position in the region and further strengthened its growth strategy and breakthrough into new European markets. The new Polleo Sport branches are located in Supernova Zadar, Garden Mall, Avenue Mall, Mall of Split, and at Ulica slobode 1 in Split.
– The growth that Polleo Sport has achieved in foreign markets over the past few years is the first indicator of the brand’s strength, and by expanding the retail network in the domestic market, we want to confirm our status as a leader in the sports nutrition industry. By acquiring the former Croatian franchisee of the brand Proteini.si, we demonstrate our strength in the Croatian market and bring Polleo Sport’s mission closer to new customers. Our strength and pride have always been and will remain our Polleo experts, and we are extremely pleased that their knowledge and experience will be recognized by visitors to the new locations. As a company, we remain committed to our goal, which is to create a more active and healthier community – stated the Management of Polleo Sport.
Plans for the Future
The significance of this acquisition was also commented on by representatives of renowned international auditing firms.
– Over the past couple of years of collaboration, we have been convinced that Polleo Sport is a unique concept in terms of brand value, as well as the quality of products and market approach. In this context, it is nice to see when a well-planned idea and vision yield results in continuous and strong regional growth and presence in regional markets. This acquisition will certainly strengthen Polleo Sport’s position in the market and enable it to reach its users more easily and effectively, inspiring them towards the active lifestyle that Polleo promotes – commented Andrija Garofulić, from the international organization providing auditing, accounting, legal, and consulting services – Mazars.
