Home / Business and Politics / Sex, Drugs and … Sustainability?!

Sex, Drugs and … Sustainability?!

Summer is almost unimaginable without music festivals, whether you are a young person attending them or a senior citizen bothered by the noise. No, festivals only annoy the grumpy old folks; they also disturb the environment, with the trash left behind by thousands and thousands of more or less unruly visitors, which is not and cannot be sustainable. This is especially important for young Europeans who have overnight transformed into salon leftists who love woke culture, ecology, and want to protect us from climate change, and it seems also from festivals.

And of course, festival organizers have realized this and have truly made every effort to show visitors how to leave no waste behind, and if there is any, how to sort it and prioritize the right things, but there were those who were not particularly satisfied with this.

Various activists, scientists, and eco-influencers went so far this summer as to accuse music festival organizers of nothing less than a lack of transparency in disclosing sustainability data, reports Politico.

From the English Glastonbury to the Belgian Tomorrowland to the Spanish Primavera Sound and even the Hungarian Sziget, festivals this year, more than ever, have publicly and PR-wise skillfully presented the measures they are taking to combat climate change, all with the aim of becoming more sustainable. However, those from the previous paragraph found it neither sufficiently transparent nor clear enough, arguing in a sharpened communication with the festivals that one cannot talk about sustainability while 'hundreds of thousands of people fly across the continent to enjoy music, consumption, and excesses'.

– It is time for music festivals to stop 'showing initiatives' and start actually implementing them – said Dogan Gursoy, a professor at Washington State University and author of a book on the climate impacts of festival tourism, one of those anti-festival chauvinists.

How far the story has gone is best evidenced by the fact that even Frans Timmermans, the Executive Vice-President of the European Commission for the European Green Deal, got involved in the whole affair. He even defended the festivals, but did not stop the criticism.

– Many festivals emphasize waste reduction as their main climate policy, but if you look at the overall picture of carbon emissions due to travel to festivals, it means that visitors emit up to 11 times more climate pollution than waste itself – these are the words of Kimberly Nicholas, a professor and sustainability scientist at Lund University in Sweden, for Politico.

Timmermans did not waver and at an environmental conference organized by the Tomorrowland music festival, he told visitors that they are the people of tomorrow, eager to contribute, ready to step forward and open to what may come.

– That is the only right attitude we need to tackle the climate crisis and stop and reverse ecocide – he told the audience at Tomorrowland.

By the way, this is a festival that took place in July in the small Flemish town of Boom near Antwerp, which this year attracted 600,000 electronic music lovers from around the world, during three weekends of joy and happiness. Promoting green initiatives like a 'fun and easy' recycling club and partnerships with eco companies, Tomorrowland also faced climate criticism from activists after boasting about 'fun flights' in collaboration with partner Brussels Airlines to reach the event location.

A festival spokesperson responded to the criticism that Tomorrowland has a long way to go to achieve its climate goals, but dismissed 'greenwashing' and climate shaming.

In addition to transportation for visitors, on-duty climatologists are troubled by another issue. Many European music festivals still heavily rely on diesel generators to maintain the operation of their bars, restaurants, stages, and camps. Critics believe that much more can be done than just shrugging shoulders, wanting to bind festivals to calculate their carbon footprint.

– If it’s about measuring and calculating CO2, data collection is actually just beginning – said Laura van de Voort, co-founder of the Dutch platform Green Events, adding that organizers still lack the tools for forensic measurement of the festival’s carbon footprint.

And when you come up with a way to measure and calculate that footprint accurately and precisely, then we will be able to manage that business properly; until then, we are working in the circumstances we can, festival organizers told critics.