The founder and director of Rineo Design Igor Dražetić emphasizes that last year the Zagreb company, which continuously expands its business in the field of outdoor visual communications and illuminated and digital advertisements, became the leader in Croatia in this industry by achieved revenue as well as all other capacities. He is also confident that this year it will very likely be the largest company in the region in its field of business, given that last year Rineo Design generated 25 million kuna and this year expects around 60 million kuna in revenue. Of that, last year’s exports accounted for over 10 million kuna, while this year it could reach almost 40 million kuna.
First Digital Gas Stations
Rineo Design actually consists of the brands Rineo Sign Factory and Rineo Digital. As the largest advertising factory in Croatia, Rineo Sign Factory provides various visual solutions, totems – advertising pillars, illuminated advertisements and signs, window and vehicle painting, large format graphics, and plexiglass accessories. Behind digital advertisements such as LED display screens, LCD screens, and touch screen kiosks, as well as communication and management software, stands Rineo Digital.
– We created the first digital gas stations in Europe, so Croatia was the first to have modern gas stations with digital totems and digital facades. We agreed on the digitalization of Ina and Tifon, and in addition to the usual advertisements for them, we create totems with LED screens for displaying images and videos, facades with LED screens, interiors with LED info displays and kiosks – said Dražetić, who founded the company in 2007 after ten years of experience in advertising, and three years later, his wife Ivana Orsag, who had previously worked in a bank, took over the financial management.
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European Business
Rineo Design exports mainly to Germany and Austria, followed by Slovenia, Switzerland, Spain, Slovakia, North Macedonia, Bosnia and Herzegovina, and Serbia. With this year, they become suppliers of digital advertisements for LED billboards and bigboards for large European companies such as Gewista, Ankünder, Pregress, Wall, PSG, Europlakat Slovenia, which are partially or fully owned by JCDecaux, the well-known French outdoor advertising company.
– For them, we also create sophisticated digital billboards that we designed ourselves, and we are installing some of them across Europe in extremely large series. We produced the largest LED DISPLAY screen in Croatia, located on Zagrebačka Avenue, measuring almost 300 square meters, and the largest screen in Europe at the exit from Vienna, measuring 1020 square meters, for which we are known practically all over the world. The first digital billboards that you will be able to see by the end of the year in larger European cities such as Vienna, Graz, Linz, and Hamburg were designed and produced in New Zagreb! – announces Dražetić, who hopes that by the end of the year, the current 45 employees will grow to over 50.
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In the future, Rineo Design should engage in research and development in addition to production, as they always follow and introduce innovations, so Dražetić states that they are developing their innovations in multiple business directions. Although next year will be challenging for the European economy, he believes Rineo Design has interesting contracts for 2023. There are also indications that they could long-term merge with some larger European companies, not through sale but through partnership to expand into even more markets.
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