The film by Daniel Kwan and Daniel Scheinert ‘Everything Everywhere All at Once’ has surpassed earnings of 100 million dollars and officially become the most lucrative film from A24. Until now, the record was held by the horror film ‘Hereditary’, which thrilled audiences and critics globally with earnings of 80.2 million dollars, followed by ‘Lady Bird’, directed by Greta Gerwig, with 79 million dollars.
According to Variety, the production budget for ‘Everything Everywhere All at Once’ was a ‘modest’ 25 million dollars, and this success has shown that independent films can be quite lucrative, especially considering that they invested a negligible amount in promotion (from a Hollywood perspective), and audiences flocked to theaters thanks to word-of-mouth marketing.
Redefining Indie Film
Moreover, the one hundred million dollars earned is a great indicator that A24 is becoming a serious player in the film production world, even though it was initially founded as a quality-chasing indie house rather than a quantity-focused one. A24 was launched ten years ago by John Hodges, Daniel Katz, and David Fenkel, who decided to quit their jobs and open an independent company focused on the production and distribution of ‘different’ films.
