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Stanić Group is the new owner of Maraska

Stanić Beverages, a company owned by Stanić Group, is the new owner of almost 99 percent of the shares of Maraska d.d., thereby realizing the purchase agreement for the acquisition of Maraska d.d. between the former owner Mepas Group and the new owner Stanić Group, which was signed in September last year.

After signing the purchase agreement under which Stanić Beverages became the owner of 45.3 percent of the shares of Maraska d.d. that were previously owned by Koestlin and 52.9 percent of the shares held by Saponia, a binding public offer for the purchase of the remaining shares of Maraska d.d. from minority shareholders followed, along with approval from the Competition Protection Agency (AZTN), thus fulfilling all prerequisites for the completion of the transaction.

– By acquiring Maraska d.d., Stanić Group is expanding its product portfolio towards strong alcoholic beverages (JAP) and broadening its range of non-alcoholic beverages, becoming the owner of a 200-year-old Croatian brand recognized worldwide. We are extremely proud that Maraska d.d. will be the new member of our group, as we see great potential for development, modernization, expansion, and synergy. We are confident that our know-how, gained through collaboration with world-renowned brands in the JAP sector, along with the knowledge we possess from managing the most recognized Croatian juice brand Juicy, will strengthen the position of Maraska’s products in the markets of Croatia, the region, and the world. On this occasion, I would like to thank the owner of Mepas Group, Mirko Grbešić, for the exceptionally correct business cooperation and the Agram Group for their support, ” said Svjetlan Stanić, owner and CEO of Stanić Group.

Stanić Beverages is one of the largest Croatian producers of non-alcoholic beverages and owns two factories in Croatia and Bosnia and Herzegovina with a combined capacity of 150 million liters. The flagship of Stanić Group is the Juicy brand, which has a tradition of producing high-quality juices for over 20 years and is recognized as a leader in the category.

Maraska d.d. produces non-alcoholic beverages and strong alcoholic beverages, among which the most famous are Amarena juices and liqueurs Maraschino, Pelinkovac, Orahovac, Travarica, Šljivovica, and other herbal and fruit liqueurs.

Stanić Group has a clear strategy for the future development of Maraska, which includes expanding the product range, innovations, rebranding existing products, expanding export capacities, and strengthening its market position. The Mediterranean signature tradition will inspire the creation of modern Maraska products in the future.