Home / Business and Politics / [Business Scene] Rentlio, powered by Infinum, is preparing a new application for hotels aimed at modern guests

[Business Scene] Rentlio, powered by Infinum, is preparing a new application for hotels aimed at modern guests

Zadar’s Rentlio, a growing technology company and one of the largest domestic companies in the segment of digital transformation in tourism, which has been present in the market for seven years with its eponymous application and cloud platform for managing tourist facilities, is preparing a new version of the product with which it plans to become a regional market leader.

The startup founded by co-owner and director Marko Mišulić will be significantly aided in achieving this ambitious plan by a strategic investment from Infinum Ventures, the investment branch of the Zagreb-based technology company Infinum, which invested an undisclosed amount in Rentlio at the beginning of this year and became its co-owner. This was the first investment of fresh capital in a company that today employs 23 people, with offices in Zadar and a team throughout Croatia. Mišulić firmly stands by his decision to develop a respectable company in his hometown of Zadar.

– Of all industries, IT is the one that is least dependent on location, which is why we do not encounter shortages or challenges that are specific solely to our location. I would dare to say that we face very similar challenges as all other domestic production IT companies, and these challenges primarily concern finding and attracting quality personnel who simultaneously compete in the global market. – says the founder of Rentlio, who concluded the business year 2021 with just over four million kuna in revenue.

Their Property Management, Channel Management, and Booking Engine system is currently used by almost 10,000 accommodation units. Their users are small family-run establishments, boutique hotels, and property managers, mostly in Croatia, about 70 percent, but also in around forty countries worldwide. The pandemic crisis changed their growth plans over the past two years but also created an opportunity.

– We believe that this crisis period helped us refocus, and we started working on a new version of the product aimed exclusively at the hotel segment in the midst of the crisis, which we plan to launch on the market in the last quarter of this year. For this reason, I would even dare to say that the crisis helped us in the long term, as it has also raised awareness in our target market about the necessity of implementing comprehensive modernization in a digital sense – said Marko Mišulić.

Rentlio plays in a fierce global market competition where there are hundreds of competitors targeting similar market segments to a greater or lesser extent or covering a similar set of operational processes with their functionalities. Mišulić states that Rentlio’s strength lies in quality, stability, and ease of use, and that the number of users outside Croatia is constantly growing.

– In the coming years, our goal is to transform into a regional market leader, primarily through the launch of our new product on the market, with which we will significantly enhance user acquisition in the hotel segment that is lagging behind in adapting to modern technological solutions and currently relies heavily on outdated software solutions that are not tailored to the modern guest who expects a seamless, instant, and digital experience of their stay – concludes the founder of Rentlio, which is used by, among others, the Portuguese hotel chain FLH and the British apartments Happy Days Group.

*Tomorrow: The Zadar cleaning service Blistavi dom is starting franchise expansion to Zagreb, Istria, and Dalmatia.