Atlantic Group has signed a purchase agreement with Vik Pro Univerzal d.o.o. for the sale of the production site Palanački Kiseljak in Smederevska Palanka. The subject of the sale is the entire production site with all its assets, including the traditional brand of mineral water in the Serbian market – Karađorđe, and the new owner will also take over the employees at Palanački Kiseljak. Atlantic Group primarily produces and bottles products for the Cockta brand at this location and will continue these activities in a service capacity.
The strategic buyer, Vik Pro Univerzal d.o.o. based in Belgrade, has many years of experience in the water and non-alcoholic beverage segment, primarily in the trading area, and has the vision and ambition to develop Palanački Kiseljak and its employees in the long term, which represents a good perspective for this location. The sale of this production site is part of the process of divesting smaller and non-core activities in accordance with Atlantic’s corporate strategy.
