The Austrian company Neuroth hearing aids marked 10 years of its presence in Croatia with a ceremonial event for around a hundred guests featuring a performance by the music diva Radojka Šverko. The gathering was also an opportunity to reflect on the very beginnings of the Neuroth company 115 years ago in Austria, as well as the current position of individuals with hearing impairments in Croatia.
– 115 years of Neuroth in Austria and 10 years in Croatia is teamwork, and none of this would be possible without the people who provide quality that carries the Neuroth name through an individual approach to each ear. It is an exceptional honor to be part of the Neuroth family, to be part of a group that from its beginnings not only provides access to the most modern achievements in the field of hearing acoustics but also encourages the development of hearing aids based on experience working with individuals facing hearing impairments, said Peter Jagodič, Regional Director of Neuroth for Southeast Europe.
Excellence is what Neuroth has pursued since its inception and has irrevocably changed the field of hearing acoustics and the approach to users not only in Croatia but throughout Europe over the past 115 years. However, during the 10 years of operation in Croatia, numerous changes have occurred, not all of which have been for the better, emphasized Iva Franić, Director of Neuroth hearing aids. In Croatia, there have been several instances during this period of diminishing rights for individuals with hearing impairments.
– The process began with the abolition of the right to batteries through allowances for users of aids, followed by raising the limit for renewing devices from five to seven years. The last and perhaps the hardest blow, purely due to the far-reaching effects, is the reduction of the allowance value for hearing aids. Medical professionals today are those whose opinions cannot and must not be subordinated to administrative opinions. Despite the difficult conditions, Neuroth remains committed to its business philosophy with the obligation to maintain the basic quality of products and services, especially for the most vulnerable economic groups of users, and continues to provide top-notch service and products to those clients who expect it from us, emphasized Iva Franić, Director of Neuroth for Croatia.
Neuroth is dedicated to promoting the improvement of the status of individuals with hearing impairments, which consequently leads to a significant improvement in quality of life. One of the initiatives is the prescription and use of two hearing aids, as this provision is already a standard in other European Union countries. This initiative is supported by the president of the Croatian Society for Audiology and Phoniatrics and the elected president of the European Society for Audiology for the term 2023 to 2025, Prof. Dr. Robert Trotić, who has been advocating for the use of both hearing aids for several years.
