Officially Opened NEM Dubrovnik

A key regional event in the TV industry, set in one of the most beautiful Croatian coastal cities, has once again gathered leading names from the television profession and business. For the ninth edition of the renowned TV market NEM Dubrovnik 2022, the best global media experts, panelists, and presenters arrived to comment on new trends, various strategies, and changes in the television industry. Starting yesterday, the Dubrovnik Palace Hotel became the center of numerous networking opportunities and relevant events.

The TV market began with meetings and gatherings in beautiful restaurants that were the ideal prelude to the first day of NEM Dubrovnika 2022, backed by the Croatian marketing and TV industry Mediavision.

The official opening in Dubrovnik this year was taken over by ZDF Studios, the production-distribution department of the German public television ZDF, which specializes in international co-productions, licensing acquisitions, and promoting ZDF’s programming brands. After a welcome drink, Robert Franke (Vice President Drama, ZDF Studios) and Mirela Nastase (Director Drama, ZDF Studios) delivered an opening speech and presented the exclusive premiere of the new Spanish miniseries Boundless. The historical series focuses on the revolutionary voyage of explorer Ferdinand Magellan that will change the perception of the world. „A cult explorer and sailor like Magellan is a brand in itself,“ explained Franke. The high-budget series, which is expected to premiere on June 10 on Amazon Prime, was filmed in the Dominican Republic, Basque Country, Madrid, and Seville.

Before the actual screening began, viewers were introduced through a Q&A session with Susanne Frank (Director Drama, ZDF Studios) and actors Gonçalo Diniz and Niccolò Senni, while Miguel Menéndez de Zubillaga (Executive Producer) joined virtually. The series also stars Álvaro Morte (Money Heist) and Rodrigo Santoro (Westworld) in leading roles.

– It was the right decision for the producers to remain true to the original story and present it to the audience in the original language. Otherwise, much is lost in translation, and the performance loses its strength. Today, streaming platforms are bringing more and more local content, which the audience is increasingly embracing. We always prefer authentic content because the audience connects with it more strongly –  said Robert Franke.

NEM Dubrovnik 2022 rounded off the first day with a party on the rooftop terrace, featuring a spectacular view of the Adriatic, excellent food, socializing, and dancing. The unforgettable evening established the right atmosphere for the upcoming intriguing panels, speakers, and the rest of the program in the days to come. To find out what awaits us, visit the official NEM Dubrovnik 2022. website, where the event schedule and list of confirmed sponsors and companies attending can be found.