Jeftinije.hr Begins Dual Price Display for Products

The largest price comparison portal for online stores, Jeftinije.hr, has begun dual price display for products. From now on, on Jeftinije.hr , alongside the product price in kuna, you can also see the amount in euros.

Although the obligation for dual price display formally begins on the first Monday in September, Jeftinije.hr has proactively prepared for dual price display to facilitate the adjustment and transition to the new currency for its users, online consumers, and its partners, online stores.

Until the official conversion rate is confirmed, Jeftinije.hr converts the displayed prices in euros according to the average exchange rate of the Croatian National Bank (HNB) and updates them daily.

– From a technical standpoint, the adjustment to the dual price display on our portal Jeftinije.hr went smoothly. Before the official conversion rate is confirmed, the prices displayed in euros are recalculated according to the average exchange rate of the HNB and are refreshed daily. Once the official rate is in effect, we will need to make a few minor adjustments in terms of placing the euro price first, highlighting the official conversion rate, etc. –  explained Boštjan Bogataj, Head of Development at Jeftinije.hr.

In the context of introducing the euro, i.e., dual display of retail prices, as well as the increasing price volatility, another functionality of this popular platform is gaining importance in the eyes of consumers. This is the “Price Trend” functionality, which is available on the page of each product on Jeftinije.hr and allows consumers to check how the price of a product has changed over a specific period.

– At Jeftinije.hr, we decided to display prices in euros even before the official mandatory deadline so that customers can already feel what the price in euros means for most products on the market, but also to make it easier to compare prices with those on other European markets, such as Slovenia. With this, we are simply continuing our trends of protecting customers who have already been protected and informed in this regard thanks to our Price Trend. I must emphasize that all merchants on Jeftinije.hr have always strived for transparency, which is why this task was easy for us – emphasized Igor Martinović, Head of Sales at Jeftinije.hr.