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[Business Scene] In the agricultural Vukovar-Srijem County, the most powerful entrepreneurs are traders

In the Slavonian plain, one can expect the sound of tractors, the grunting of pigs or the mooing of cows at dawn, and the crowing of roosters, but not the call of a peacock. Yet, it was the call of that exotic bird that greeted us on the scorching noon of the hottest day of the year near Marinci, somewhere halfway between Vukovar and Vinkovci.

Host Branimir Kopić tells us how, during the lull of agricultural work, while waiting for the harvest, he opened this excursion site, Kopić-land, on a four-hectare estate, which currently operates from Thursday to Sunday. In addition to a restaurant, there is a large orchard, several buildings for overnight stays, a ‘stable’ of quads, and there will also be a lake. For the youngest, there is a children’s playground and a small zoo, with popcorns, goats, and – peacocks. However, with Kopić in the shade of the restaurant overlooking the orchard, we discuss his second, but actually first job, as he is also the director of Cezareja from Ivankovo, one of the largest companies in Vukovar-Srijem County, which we will write about in more detail in tomorrow’s continuation. 

In the county, there are also two large agricultural companies, both owned by the Fortenova group – PIK Vinkovci and Vupik plus. However, the largest company in the agricultural county comes from the energy sector. The first gas company last year more than doubled its revenues on the wings of expensive gas, and is now breathing down the neck of the largest company to date. Ina also grew a nice 57 percent last year, but at half the speed of PPD. When consolidated results become available, it may turn out that the Energia naturalis group achieved higher revenues than the Ina Group. Thus, Pavao Vujnovac has solidified his position as the convincingly largest domestic entrepreneur. He is even more convincing in the county. The revenues of PPD and other Vujnovac’s Vukovar companies (21.7 billion kuna) are even about 50 times larger than the revenues of the Vukovar budget.

Vujnovac and his companies have recently been actors in a series of ownership reshuffles. In Fortenova, he is currently the second-largest co-owner – holding a 29 percent stake that he would like to increase. With Ina, he took over Petrokemija, which he is trying to sell. ENNA Fruit took over the business of Marinada and Agrofructus and became the largest organizer of fruit and vegetable production and purchaser in the region. Vujnovac is the largest shareholder of Pevexa with 38.62 percent of shares, and there is also an increasingly strong logistics division – from the largest ownership stake in Luka Ploče, cargo-company ENNA transport to a partnership with APMT in the so-called Zagreb coast in the Rijeka port.

The company has great ambitions at the national and regional levels, achieving 80 percent of its core business – gas trading – abroad, and a good part of operations is managed from Zagreb. However, the local community need not worry that the company will relocate to Zagreb. From PPD, in response to the question of a possible relocation, they state: – We are a group from Vukovar since our inception. The largest number of PPD employees is still in Vukovar, while the Management is in Zagreb. We do not plan to change the headquarters of PPD.

The entrepreneur who is next in revenue after Vujnovac in the County is Bosiljko Stanić, owner of the Vinkovci chain Boso with more than 200 stores across Slavonia, otherwise the largest member of NTL. The revenues of his 14 companies are only at six percent of PPD’s, but it is actually an impressive amount of 1.3 billion kuna in 2021, with a reported profit of 61.6 million kuna. He is convincingly the largest employer as more than 1500 people work in his companies.

Stanić is usually categorized as a controversial entrepreneur. A few years ago, he was subjected to real media and judicial pressure due to mobbing, especially towards saleswomen. He was reportedly also subjected to political pressures, and a series of strange events – from salmonella at one wedding and one event – culminated in an attempted extortion and physical assault. Stanić rarely appears in public after that, and in the past three years, Boso has been declared the best large company in the county twice.

He was among the first to start employing foreign workers in larger numbers. Besides stores, mostly small formats, which achieved 790 million kuna in revenue last year, the largest revenues are generated by companies Pekar Tomo, Pekar, Boso voće, and Žankovac. However, the most profitable business consists of about 30 exchange offices, which Stanić calls ‘the best job without brains’. Last year, his 30 exchange offices reported 5.6 million kuna in revenue and even 2.6 million in profit.

► You can read the complete report on the business scene of Vukovar-Srijem County in the new digital and printed edition of Lider.

Tomorrow: Why Cezareja must export wheat, even though it does not want to