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The Most Successful Promotional Event Where Links Surpassed Even Black Friday

On Saturday, May 21, 2022, we witnessed lines like we haven’t seen in a long time. At four locations in Zagreb, Links held its first Smart Day. This was also the most successful promotional event in Links’ history, even more successful than their famous Black Friday in 2019, which was talked about for a long time.

Around 500 items at super savings of up to 80 percent, an additional 1,000 items that were also on promotional offers, and gifts for the first 500 customers were enough to create large lines of customers in front of Links stores, several hours before the opening, who patiently waited for their selected products. A cheerful atmosphere, a brutal offer with excellent savings, and extremely satisfied customers were the result of the most successful Links event to date. Many customers highlighted that despite the long lines, they were very satisfied with the organization, the offer, and the valuable gifts they received, such as t-shirts, water bottles, caps, headphones, and many others.

Links confirms that there were more than 4,000 satisfied visitors at Smart Day. The highest interest was in purchasing headphones, laptops, smartphones, tablets, and monitors, but in addition to top-notch IT equipment, many opted for products from the home assortment that were also offered at excellent prices. The most visited store was in Family Mall as it offered the largest selection of promotional products, followed by Trešnjevka, Ambienta, and Dubrava, which is also the smallest Links store in Zagreb.

At Smart Day in the Links store in Trešnjevka, for the first time, alongside the IT assortment, there was also an offer of home assortment, and small household appliances proved to be very popular among customers. The most sought-after and best-selling items of Smart Day were the Lenovo laptop for 999 kuna, the Canon printer for only 99 kuna, and the IPL device SmoothSkin for 1,379 kuna, which were also among the first to sell out.

What they emphasize at Links and what particularly pleases them is the interest from various groups of customers, from children, teenagers, business and family people to retirees – the wide range they prepared was truly recognized. We agree that Smart Day was a fantastic day for shopping, but also for socializing.