Imposed beauty standards have certainly prompted you to think about your appearance at least at some point. The media is filled with confident and perfect models, and as a result, both men and women often feel dissatisfied with their looks. Smoothly shaven and perfectly shaped bodies can be seen almost every day. How many times have you identified with the men you saw in advertisements? Men hardly ever talk about body imperfections and find it difficult to express their feelings, so we must ask ourselves what the reality is for most when it comes to this topic.
Research shows that most men do not feel good in their skin, which relates to their overall body appearance, including hair and other body hair. Increasingly, the rejection of one’s figure has resulted in a global and commendable social movement of body positivity, which focuses on accepting one’s physical appearance, regardless of body shape, skin tone, or physical predispositions. Male advocates of this trend, and there are more and more of them, oppose any form of labeling and discrimination based on appearance. In recent years, the trend has become more prominent, and men who want to embrace their small 'flaws' have identified with its philosophy.
Philips has also taken a bold step with a strong focus on new technologies and innovations by creating a global body hair positivity campaign for the Multigroom Series 7000, which contains 14 or 16 attachments depending on the model for the whole body and for every man, providing support to all men with real appearances. The campaign has reached over 10 million user profiles in the region on social media within just a month, with engagement numbers exceeding 600,000 comments and likes. The success of the campaign lies in portraying men through real and honest communication.
