Last week, Time magazine included Kris Jenner, the mother and manager of the Kardashian family, on its list of the one hundred most influential people in the world. This marketing wizard, as Time calls her, surprised the audience with yet another entrepreneurial venture – investing in the American healthy salad brand Health Nut. According to American media reports, Jenner has become the first investor in this brand, which currently has only three restaurants in Southern California. However, Health Nut plans to expand globally (most likely through franchising), and it is no wonder that Jenner decided to invest in this modest chain with big ambitions. For over a decade, the salads of this brand have ‘guest-starred’ on screen, as they were eaten by members of the Kardashian family.
Food Trend
Although there was no product placement involved at the time, viewers were intrigued by what the Kardashians were eating and where those fine, healthy salads they enjoyed on every occasion came from. The popularity of Health Nut has grown precisely because of the show, and as their appetite for expansion has increased, marketing expert Jenner decided to take a piece of the pie. However, she is not the only family member interested in trendy food brands. Her famous daughter, Kim Kardashian, has decided to become a ‘taste consultant’ for the plant-based brand Beyond Meat. As she announced to her fans on social media (where she has over 200 million followers), she wants to incorporate as many healthy, meat alternatives into her family’s diet as possible and is excited to have the opportunity to change her eating habits while also doing good for the environment.
