Aave Companies has publicly launched Lens Protocol, an open-source technology stack that enables developers to build decentralized applications for social media. Starting yesterday, users can create/mint a Lens NFT profile and begin interacting with over 50 applications running on the open social graph of Lens.
Lens allows creators to own their data on social media and take it with them to any application built using its toolkit. Users can connect their followers, community, and content to their own NFT profile and transfer them to any new application. When someone creates a Lens NFT profile, they can use it to store all the content they create and the relationships they have with their audience. The goal is to give creators ownership of their content regardless of where it originated.
– “The social media experience has remained relatively unchanged over the last decade, largely because your content is solely owned by the company that locks your social network within one platform,” said Aave CEO and founder Stani Kulechov.
Kulechov added that the shift from the Web2 paradigm of companies owning user data to self-ownership of content created by social media profile users has long been overdue.
– “Empowering users is what Lens aims to achieve,” he said.
Lens Protocol is built using the Ethereum scaling project Polygon, which means that creating NFT social profiles and publishing content comes at a relatively low cost. Additionally, Lens maintains a low carbon footprint thanks to Polygon’s proof-of-stake mechanism.
