Jubilee 10th SoMo Borac for the First Time in Zagreb

The tenth, jubilee edition of the most important digital award in the region – SoMo Borac, will be held for the first time in Zagreb on November 11. For this occasion, regional experts in digital marketing will gather to select and reward the digital projects that marked the year.

In the past nine years, 99 winners have been announced, and the best were evaluated by nearly 200 jury members, leaders in digital marketing from across the region. As stated in a press release by the executive director of the SoMo Borac award, Ružica Vrdoljak Ličina, all marketing today is, in fact, digital marketing. – Although our region is lagging due to market specifics, it is clear that all marketing has been digitized. It is crucial for our further development to follow the trends and knowledge that are evolving in this area. There is greater knowledge of digital marketing in the region than it initially seems. There are several companies and agencies that run global campaigns and have valuable experiences – Vrdoljak Ličina noted, adding that they want to gather the entire regional community in one place at the award ceremony and showcase what is being done.

New Partners

This year’s novelty is that, alongside agency 404, which is a co-founder of the SoMo Borac award, the Slovenian agency for communication management Pristop is joining the project as a partner.

– The digital marketing market is quite neglected across the region, and that is why we decided without hesitation to enter into a partnership with agency 404. This is not just a story of Pristop and 404, but it is very important for all of us as experts in digital marketing that the sector develops in a good direction, and SoMo Borac is a project that certainly achieves the desired results – said Sašo Dimitrievski, a board member of the Pristop agency. The SoMo Borac award selects the best works in 9 categories, and the best works each year are chosen by a jury composed of  20 experts from the entire region. In the first nine years, nearly a thousand projects have been submitted for the award, and in just the last three years, over 100 agencies have submitted their works for over 200 different brands, or clients.