As a global leader in the messaging segment, Viber has become a platform where people connect with family, friends, and colleagues – but also with brands. Engaging and stimulating conversations are at the heart of Viber’s offering, and one particularly interesting segment consists of a package of solutions for exchanging conversational business messages. These messages help companies connect with clients and consumers in a more personal way, especially in light of the rise of conversational commerce.
Companies that have yet to experience the benefits of individual and interactive communication with their clients can, during a special promotional period, try a three-month free trial of conversational Viber business messages. The trial version is available for any new or existing business message account that will send conversational messages for the first time. The promotion runs from April 4 to June 30, 2022, in global markets. Every brand that sends its first conversational message during this period receives 90 days of free conversational messages from the date of the first sent message.
How does it work? Conversational messages on Viber are counted by sessions. A session is a 24-hour time frame that allows brands and users to exchange multiple messages in a conversation – a brand can send up to 60 messages within the specified time frame. A session begins after a user sends a message to the brand, but the brand is charged for the message only after it replies to the user. Sessions enable brands and users to have real, concrete conversations — dialogues that help brands resolve customer issues in real-time and build relationships with their audience.
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Although primarily used for customer support, Viber’s conversational business messages can open a new path of communication between brands and consumers. Conversations with real agents can cover many topics such as managing order and delivery details, assisting with product selection, making reservations, or managing loyalty programs. Companies can also encourage purchases through interactive communication, improve customer retention, support post-sale experiences, and much more.
Studies have shown that 73% of consumers prefer to communicate with a brand they can message, and 58% of consumers believe that messaging is the fastest way to communicate with brands. Moreover, 74% of customers prefer messaging companies if a real person responds to their messages.
As communication between brands and consumers continues to evolve, the number of business messages sent is also increasing. Brands actively utilize the rich services and capabilities that Viber provides, and the numbers show the following: during 2021, Viber recorded a total growth of 15% in Croatia for all types of delivered business messages — and a growth of 98% in the segment of conversational business messages.
Viber’s conversational business messages can help manage multiple channels, all within a single interface – brands can track customer requests and gain significant opportunities to improve the customer experience. If you want to learn more, read additional information about the three-month free trial of Viber’s conversational business messages.
