Fan token platform Socios.com has signed a $20 million partnership agreement with Lionel Messi. The news has drawn significant attention to its Chiliz token.
The native token for the Socios.com platform has risen since the company announced its partnership with one of the world’s greatest footballers.
Lionel Messi, one of the most influential sports stars, has signed a multi-million dollar deal with Socios to become the global brand ambassador for the company. The Argentine athlete will play a key role in the promotional and marketing campaigns that Socios.com is creating ahead of the 2022 FIFA World Cup in Qatar, which begins in November. The agreement is worth over $20 million and will feature Messi as the face of the brand for three years.
Messi stated that he is 'proud' to join Socios as the platform focuses on enhancing the fan experience.
– Fans deserve to be recognized for their support – he said in a statement, adding that it is important to allow fans to play a vital role in shaping the teams they support.
He mentioned that Socios.com has created a new way to connect and reward fans around the world.
Unlike some other recent crypto sports partnerships, Messi’s deal does not involve payment in cryptocurrencies. Nevertheless, it appears that CHZ token has benefited from the news, as it recorded a price increase of nearly 30 percent since the announcement.
