Home / Business and Politics / Ivana Gažić (ZSE): Women will soon be in short supply in leadership positions as everyone will want women at the top

Ivana Gažić (ZSE): Women will soon be in short supply in leadership positions as everyone will want women at the top

Until when will we celebrate International Women’s Day? The answer is simple – until we achieve equality between women and men. However, many of us will not experience this in our lifetime, as research indicates that gender equality in the European Union will only be achieved at this pace in 60 years. To accelerate this progress, the effort of all stakeholders in society is needed, and not just one day a year.

The fact is that women are offered fewer business opportunities than men, and when they do get them, many are forced to choose between career and family. Nevertheless, investors no longer want to invest in companies that lack women in management and director positions. Did you know that women, due to their pronounced empathy, are the main drivers of actions to combat climate change? And that companies led by women respond better to crises? Yet, statistics still indicate their inequality with men.

These are all topics that were discussed today, on International Women’s Day, at the conference Economy Without Prejudices – Strengthening the Economy by Empowering Women organized by the Croatian Employers’ Association and the International Network of Business Women. The introduction to the conference was made by psychologist Sandra Šućurović, who encouraged the women present to not be afraid to realize their potential and turn it into a business.

– Try to listen to your heart. Potential is not talent; we do not need to have talent to realize our potential, but what we must have is the will to achieve something, to set small steps towards it, and to be persistent and unburdened by others’ opinions. Potential means being the best version of yourself – explained the psychologist, reflecting on the negative prejudices that women often impose on themselves, such as insecurity that they are ‘not good enough’ for a certain position.

Investors want equality

The number of women in entrepreneurship has significantly increased since the 1990s, and women have gained more rights since then, emphasized Ivana Radić, a business therapist and president of the International Network of Business Women. However, the pandemic and wars are hindering women in their rights.

– It is true that men have more courage. Women, when put in a situation where they must be brave, find that courage – said Radić.

Ivana Gažić, who became the CEO of the Zagreb Stock Exchange 12 years ago when she had the opportunity to ‘reconcile’ two quarreling male sides as a woman, advised women to dare, to try, and not to be afraid to be in director positions, just as she was not afraid to take that position at a time when she had just given birth to a child. The financial industry, Gažić added, has found an answer to gender inequality.

– Investors today do not want to invest in companies where men dominate in management, nor where women dominate, but they want equality and check the status in management. The world is changing, and soon women will be in short supply in leadership positions as everyone will want women at the top. It is up to us to prepare women for those positions – emphasized Gažić, noting that women need to be given more opportunities, encouraged, and given a voice.

Everyone is responsible

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photo Zeljko Jovanovic

—According to the latest data from the European Institute for Gender Equality, the share of women in management of the most significant companies on stock exchanges in the European Union is 31.3 percent, while Croatia lags behind the European average by almost 18 percentage points. The representation of women in politics according to the current composition of the Parliament is the same as last year (31.3 percent) and is comparable to the share of women in the politics of EU countries (33.3 percent), states Selectio Group. However, it is concerning that women continue to be the least represented in science, with only 12.5 percent in the regular membership of the Croatian Academy of Sciences and Arts.

In Croatia, there are only five companies with more than 40 percent women in management – the management of Ericsson Nikola Tesla, Shipyard Viktor Lenac, and Ingra consists of 100 percent women, in Saponia they are 50 percent, and Podravka has 40 percent in management. These companies, states Selectio Group, are also the Croatian companies with the highest share of women in management.

Gažić also pointed out that the problem in the media is that in serious topics like politics, the interlocutors are mostly men, while radio and television host, who is also a veterinarian by profession, Barbara Kolar added that the responsibility lies with all of us, not just the media. The media have some other postulates, so it is also necessary to create a story that would be interesting to them. She says that her stubbornness stood behind her, and she succeeded ‘despite’, not ‘thanks to’.

Women drive the green transition

That women are not even aware of how much they can do and only realize it in emergencies was emphasized by Milka Kosanović, director of membership relations at HUP, whose firm advice to women is to ‘not be good girls’, to clearly state their opinions, and not to let men silence them. She also added that companies led by women respond much better to crisis moments. Furthermore, regarding the balance of private and business life for women, Kosanović believes that the pandemic has proven the effectiveness of flexible work and that it should not matter to the employer when the work is done, but how well. These are precisely the topics that HUP promotes.

There are many more women in green and digital because they have embraced this trend better than men, believes Snježana Turalija, director of the company GREENiKA, which deals with green and digital transition.

– Today, when the EU supports green and digital, everything is easy, but I still think that women have done the majority of the work, they profile a part of our economy in that direction. The transition to a green economy is driven by women because they have empathy for saving the planet and sustainability, to remain at least at this level we are at, not to sink even further – said Turalija.

She added that new generations function differently and that now is the opportunity to introduce equality into education, so that young women are much more equal.

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photo Zeljko Jovanovic

—Other panel participants included Dunja Firšt, director of the human resources sector at Kaufland Croatia and president of the International Network of Business Women Ivana Radić, as well as Ivan Mišetić, president of the HUP Council of Members and secretary general of Atlantic Group. The panel was led by Gordana Matković, owner of the company Educamix for human resource management, and the conference was also attended by Damir Zorić, president and general director of HUP.

Despite a two-hour discussion, many questions remained open, and all participants agreed that discussions on such important topics should be held more frequently, not just on International Women’s Day. The message from the conference to all women is: Take the rights you deserve and be louder.