The Wine Stock Market project represents a new window to the world for domestic and subsequently regional viticulture and winemaking. It is a digital communication and sales platform that enables winemakers and vintners transparent market communication and, of course, sales in the context of balancing and reconciling surpluses and shortages of grapes, grape juice, and wine, as well as additional unsold (overstock) wines and small batches of premium and archival wines. This will provide winemakers with a new modern way of trading adaptable to the digital era of business at all levels, aimed at both the domestic and regional as well as the broader global market, announced Davor Zdjelarević, a prominent domestic and regional winemaker, and Edvin Jurin, a branding and communications expert, who are the conceptual initiators and co-authors.
Complex Project
This is a complex project to which, alongside the founders, a multidisciplinary team of about ten experts and specialists has contributed over the past three to four years.
The WSM is intended for grape and wine producers in the region and the world, domestic and international wholesalers, and potential buyers of grapes and wine, companies from the equipment supply and raw materials industry in the viticulture and winemaking sector, as well as international portals specializing in the trade of grapes, must, and bulk wine, media, journalists, and bloggers specializing in wine topics, as well as independent wine culture enthusiasts.
The specific process phases of WSM include data entry and processing for winemakers by regions, varieties, vintages, qualitative and price categories while respecting the anonymity institute for participants in the sales process up to the sale itself, control of the offered wine by WSM through documentation verification and tasting by an independent team, classification of price levels, and ultimately the realization of the purchase and sale and payment between buyers and sellers with the control role of the WSM system.
