Music star Cardi B has become the creative director of the new Playboy 'creator' platform Centerfold, created for what they described as 'creative freedom, artistic expression, and sexual positivity'. The rapper shared the news with her 119 million followers on Instagram, excited that one of the world’s leading adult brands – Playboy, has engaged her for its first digital project of this kind, which is expected to compete with OnlyFans.
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Cardi B is responsible for creating products in the sexual wellness category, exclusive merch, and Playboy products, as well as digital content. As she stated in a press release, becoming part of the large Playboy family is a dream come true for her. – “Since I can remember, I have felt a connection with Playboy. It is the first original platform where creativity is not censored, and the incredible legacy of the brand inspires the fight for personal freedoms. I have so many ideas – I can’t wait!'”, the rapper stated. Centerfold gathers some of the leading creators from the worlds of music, fashion, fitness, and adult entertainment, operating on a subscription basis. Fans will be able to follow their exclusive content and communicate with creators via direct messages. In the near future, the platform will also offer products branded with the likeness and work of creators, as well as Playboy, digital content, live streaming, and integrate blockchain technology.
