Understanding authenticity and recognizing its core features is the first step on the path to developing authenticity in organizations, among leaders and employees. That is why 'Authentic Organization – Creating and Nurturing the Authenticity of Organizations, Leaders, and Individuals' is the theme 5th HR Conference, which will be held on December 9, 2021 at the Sheraton Hotel in Zagreb.
The conference is organized by Lider and Udruga U4HR (Association for Management, Networking, Learning, and Enhancing Human Potential in Croatia), with partners being Best Employer and MojPosao, while Hrvatski Telekom is the silver sponsor of the conference.
The goal of the conference is to show how to face the challenges brought by diversity while remaining true to oneself – authentic, and to be accepted, have an impact in society, and act for the common good.
To achieve this, it is necessary to understand authenticity, and the conference will answer questions such as: what are the true, authentic organizations that live what they say and say what they live, how to create an environment of authenticity, who are authentic people, how to find and retain them, how authentic leaders create an environment where everyone can realize their potential, and how much authenticity is an immutable character trait and how much is a choice.
On behalf of the U4HR Association, Hrvojka Kutle will participate in the conference, leading a '2 on 1' conversation with Tomislav Grubišić, the director of Bornfight, and Valentina Bastalić, a psychologist in human resources, on the topic of introducing a transparent system of development and salaries in the company. Among others, Jelena Jelušić, Senior Employer Brand Manager at Photomath, will talk about how to build an authentic employer brand (and why it is important) while Siniša Soćanin, Brand Writer at Hooloovoo, will discuss authentic organizations. Doc. Dr. Sc. Maša Tonković Grabovac, an assistant professor at the University of Zagreb and holder of courses in applied psychology and human resource management at the Edward Bernays College, will present on the topic of authenticity, integrity, and behavior in organizations.
