After the ‘Crash’ of Facebook and Instagram, Influencers Consider Migrating to Other Platforms

Facebook’s worst week could easily turn into its worst month, or even year. Namely, seven dramatic hours during which the world was without its favorite social platforms Facebook, Instagram, and the WhatsApp application prompted influencers to reconsider what to do with their virtual lives. As research from the HypeAuditor platform shows, most surveyed influencers on that 'fateful' day concluded that they do not want to be so dependent on Facebook and Instagram and that they need to strengthen their business on other platforms like TikTok or Pinterest.

Revenue Drop

On October 4, the day the networks 'crashed', Facebook and Instagram lost $79 million in advertising. Since these revenues flow into the social networks’ coffers also through influencers, it is clear that they also suffered financial damage. For example, one influencer who participated in the research claims that in the days following the 'crash', he recorded 80 percent fewer visits to his profile, another complained that his campaign was canceled, and a third lost collaboration with some brands. In addition to the technical problem hindering their business, they believe they could face long-term issues due to whistleblower Frances Haugen, who accuses Facebook of inciting hate speech, misinformation, and political unrest.

Bad Image

Additionally, influencers have complained that these platforms do not sufficiently support content creators, do not provide them with security; they are too profit-oriented and are concerned about their negative impact on users’ mental health. What they admit is that through Facebook and Instagram, they reach the largest number of users; they allow them to be creative and are easy to use.

Although it cannot be expected that they will completely turn their backs on these popular platforms in the near future, the fact is that it has only now occurred to them that they cannot keep all their eggs in one basket and that they need to diversify their content and spend time and seek revenue on other platforms, TikTok, Instagram, or create content on independent platforms.

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