FREYWILLE Takes Us on a Final Walk Through the Old Croatian Natural History Museum

FREYWILLE and the Croatian Natural History Museum, through an interesting collaboration, encourage us not to forget all the museum and cultural institutions in Croatia that suffered in the earthquakes of March 2019 and December 2020, many of which are temporarily closed and awaiting repairs. Like a sleeping beauty, the Upper Town palace Amadeo briefly opened its doors for FREYWILLE  once again before the start of renovations that will give it a new look by 2023. FREYWILLE and the beautiful Elena Dizdar were led on an unforgettable walk through the abandoned rooms of the museum by Martin Glavinić, a marketing and public relations expert at the Croatian Natural History Museum.  Ante Odak captured all of this through the lens of his camera in an interesting photo story through which FREYWILLE simultaneously premieres its new jewelry collection Hommage à Sophie Taeuber-Arp, Dada Dance.

Thus, FREYWILLE and the Croatian Natural History Museum take us on a journey where the only reality is the reality of our own imagination, where the past, present, and hope for a wonderful future meet, intertwining different artistic periods and forms of artistic expression. As the Dadaists would say, liberation and a journey into the unknown realm of the creative spirit. In Martin’s stories, all collections came to life, as did the spirits of the first Croatian museum curators Spiridon Brusina, Gjuro Pilar, and Dragutin Gorjanović-Kramberger, founders of various natural science disciplines and special museum specialist departments – the natural history departments of the National Museum. In the FREYWILLE jewelry collection Dada Dance, Sophie Taeuber-Arp came to life, one of the most significant representatives of abstraction in Swiss painting. Together with her husband H. Arp, she participated in the founding of the avant-garde group Dada in Zurich (1916). Her artworks can be found in many renowned museums and galleries around the world, among which stands out the wooden head of her husband “Dada” exhibited at the Museum of Modern Art in New York.

FREYWILLE finds inspiration for its new collection Hommage à Sophie Taeuber-Arp, Dada Dance, in her painting masterpiece from 1932, titled Quatre espaces à cercles rouges roulants. The abstract geometric design was launched as two sets: Dada Dance Day and Dada Dance Evening. The Day set brings to life the original colors and shapes through which Taeuber-Arp expresses herself in her visual work. It consists of striking pieces of jewelry that attract attention with strong colors painted on the surface of fired enamel. It is a magical harmony of emerald green, bright red, mysterious black, royal blue, and rich gold, which will perfectly suit all lovers of the avant-garde, as well as all brave and daring ladies. The Evening set is perfect for minimalist and refined combinations. It calms with geometric blocks of soft shades of gray, light blue, and earthy tones, but with a dynamic twist achieved through the play of strokes of mysterious black and luxurious gold.

You can view and try on the FREYWILLE collection Hommage à Sophie Taeuber-Arp exclusively in the exclusive FREYWILLE  boutiques, including the one in Zagreb, Preradovićeva 2.  For more information, explore the FREYWILLE online boutique at www.freywille.com or  the Facebook page Freywille Zagreb

The photo story for the FREYWILLE collection Hommage à Sophie Taeuber-Arp is signed by the talented Ante Odak (@ante_photography), and the beautiful Elena Dizdar (@dizdar_el) is in the role of the model. Special thanks to the Croatian Natural History Museum for the guidance through the earthquake-damaged palace Amadeo and for providing the space for shooting.