Startaj Hrvatska – A New Generation of Entrepreneurs Advances to the Second Season

After an exceptionally successful first season that attracted public attention last year and helped candidates grow into true entrepreneurs and present their products to the domestic market, this year, hundreds of small entrepreneurs and startups applied to participate in the second season of the 'Startaj Hrvatska' project. Eight of the best candidates were selected, and in the dynamic shows starting this Saturday on Nova TV, viewers will follow their life and entrepreneurial stories.

The candidates of the second season faced a challenging task of perfecting their products, but with the support of the SPAR expert team, their products earned a place on the shelves of the large retail chain.

Innovative and Brave

Among them is Đakovčanin Zvonimir Kalić, an eco-hemp grower who, valuing family heritage, redirected his knowledge of economics into the development of hemp oil Croaticanna. The innovative Jelena Gadže from Zagreb created Fruit Moons, a snack made from dehydrated fruit puree. In addition to an interesting and unique product on the market, Jelena will show viewers what almost steely willpower is, which led her to the ‘Startaj Hrvatska’ project after numerous obstacles.

The Kombucha Team, specifically Roko Romić, Zdravko Džeba, Almira Gilda Tumpap Espina, and Mario Likar, will present their refreshing, lightly carbonated fermented tea, as well as the enthusiasm and momentum that brought this entrepreneurial story halfway around the world to Zagreb. Vesna Sirovina and Ivana Grčić from Samobor will reveal more about the Melli Aromatica brand and natural detergents and fabric softeners, which, among other things, aim to encourage everyone to preserve nature.

One of the candidates is Maja Feralić from Zagreb, who, despite promising herself a decade ago that she would never be an entrepreneur again, returned to entrepreneurial waters. Adapting to coexistence with a diagnosis of multiple sclerosis and new life circumstances resulted in her brand Nutty BARica, a bar with nuts.

Inspirational Stories

All about the handmade ravioli pa-Šta, which come in three fillings and taste like childhood, will be told by Renata Burić from Zagreb. She did not waver even in the most challenging life situations, which is a common trait of all this year’s diligent and ambitious candidates.

Among the inspirational stories of the second season is that of Brankica Borović from Radučić, a village in the hinterland of Knin, about the cosmetics brand made from donkey milk, Viktoria. Brankica exchanged her managerial jobs and life in Rome for a peaceful life in the countryside, and the brand name pays tribute to her daughter Viktoria, as well as to her victory over all the hardships and obstacles she encountered.

Marija Čulo from Vinkovci has dedicated all her energy to the production of frozen cakes and pastries under the brand 7stars, and recognized the ‘Startaj Hrvatska’ project as an opportunity to elevate her business to a new, higher level.

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