At the beginning of April this year, Vanja Hanić was appointed as the new CEO of the Karlovac company Žitoproizvod d.d., bringing with him over twenty years of international management experience. Vanja Hanić has held several leadership positions in sales at Kaufland and Konzum, and in his role as Sales Director at the Austrian company Spar, he played a key role in the opening and operational management of a large number of supermarkets with over seven hundred employees for nearly ten years. He also gained significant experience at the South Korean company Samsung, where as the Director of the Consumer Electronics Division, he was responsible for business and sales results for eight countries in Southeast Europe.
– I am happy to join Žitoproizvod, a company whose history dates back to 1946 and this year celebrates its 75th anniversary. I feel honored, privileged, but also a great responsibility to be chosen to perform such an important function and to help the company in its further development and in creating its sustainable future. Although thousands of customers already enjoy our products daily, especially various fresh pasta, bakery, and mill products under our own brand Karla, as well as numerous private labels we produce for domestic and foreign retail chains, my desire is to make a greater leap into foreign markets through new investments and hiring. I certainly see great potential in further developing the business in the city of Karlovac and Karlovac County, where we have a long tradition and the advantage of a local presence. We also have significant support from our parent Slovenian company Mlinotest, which has been a great support in operational business for over 150 years due to its size and tradition – said Hanić.
